National Account Manager

The National Account Manager is a driven, results-oriented sales professional with a deep understanding of the U.S. retail landscape-particularly in the Grocery channels. The NAM owns sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing trade spend and promotional planning.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Publix, HEB, SEG, Five Below, and other key retailers in the Southeast and Central regions.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with ASM, Lotus' grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

• Minimum of 5+ years of progressive experience in CPG sales, preferably within food or beverage categories.
• Proven experience managing national retail accounts in grocery or mass channels.
• Expertise in trade promotion management, forecasting, and annual planning.
• Proficient in syndicated data platforms (Nielsen, IRI, SPINS) and capable of turning insights into compelling customer-facing stories.
• Strong communication, presentation, and negotiation skills.
• Demonstrated ability to work independently, while thriving in a nimble, entrepreneurial environment.
• Prior experience managing and leading broker relationships is required.

• De kans om mee te bouwen aan een groeiende, internationale omgeving
• Deel uitmaken van een ambitieus en gedreven team vol talenten
• Veel leer- en groeikansen in de wereld van Category Management
• Nauwe samenwerkingen met verschillende stakeholders in de groep
• Een bedrijfscultuur waar passie, team spirit en open dialoog de belangrijkste drijfveren zijn
• Een aantrekkelijk salarispakket, inclusief extralegale voordelen
• En uiteraard: elke dag koekjes