Search Engine Optimization Specialist

Job Description Search Engine Optimization (Solventum) 3M Health Care is now Solventum The Impact You'll Make in this Role Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally. Identifying and applying Generative Engine Optimization (GEO) best practices to improve discoverability in AI‑powered search, answer engines, and conversational discovery experiences. Conducting keyword, content, and competitive research to uncover opportunities, inform optimization priorities, and strengthen digital performance across priority solution areas. Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders to translate search insights into actionable recommendations, content enhancements, and measurable business outcomes. Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system to improve asset quality, governance, discoverability, and downstream SEO performance across the web ecosystem. Your Skills and Expertise Solventum requires (at a minimum) the following qualifications: Bachelor's degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field or equivalent practical experience from a private, public, government, or military environment. Seven (7) years of hands‑on experience in SEO, digital marketing, website optimization, content strategy, or a related field in a private, public, government, or military environment. Additional qualifications that could help you succeed even further in this role include: Three (3) years of experience with core SEO disciplines, including keyword strategy, on-page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking. Experience with GEO or optimizing content for AI‑driven search, answer engines, and emerging discovery experiences. Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog. Experience working within content management systems and/or digital asset management systems, with strong attention to detail and process consistency. Strong written and verbal communication skills, with the ability to synthesize data and translate findings into clear, actionable recommendations for cross‑functional stakeholders. Experience supporting digital marketing programs within a global organization and collaborating across multiple regions, teams, and stakeholder groups. Healthcare technology, B2B, or other regulated industry experience. Self‑starter with strong project management skills, a high level of curiosity, and the ability to manage multiple priorities with a high degree of quality and follow‑through. Travel May include up to 25% (domestic/international). Relocation Assistance May be authorized. Must be legally authorized to work In the country of employment without sponsorship for employment visa status (e.g., H1B status). Supporting Your Well‑being Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope. Onboarding Requirement To improve the onboarding experience, new employees hired for this position will be required to travel to a designated company location for on‑site onboarding during their initial days of employment. Travel arrangements and related expenses will be coordinated and paid for by the company in accordance with its travel policy. Applies to new hires with a start date of October1st2025 or later. Applicable to US Applicants Only The expected compensation range for this position is $107,600 – $147,950, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate's relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Responsibilities of this Position Perform assigned duties while complying with corporate policies, procedures, and security standards. Equal Opportunity Employer Solventum is an equal opportunity employer. Solventum will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. #J-18808-Ljbffr