Social & Content Lead

After five years of research and development, Elm launched in 2025 to set a new standard in skincare innovation. Co-founded by Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, and supported by an advisory network of more than 350 leading dermatologists, scientists, and researchers, Elm is building a next-generation approach to healthy aging. By bringing breakthrough technologies directly to consumers for the first time, Elm delivers potent, simplified formulas designed to address both the internal and external drivers of aging. Our mission is simple: create products that work, backed by real science, and help people look and feel their best at every stage of life. ABOUT THE ROLE Elm is seeking a highly creative, culturally connected, and strategically minded Social & Content Lead to build and scale our organic social presence across platforms. This person will be responsible for shaping how the world experiences Elm online. They will own our social strategy, develop content that drives conversation and engagement, build recurring content franchises, and help transform Elm into a category-defining brand at the intersection of beauty, longevity, science, and lifestyle. The ideal candidate combines exceptional creative instincts with strong executional discipline. They understand what makes people stop scrolling, save content, share content, and become loyal members of a community. They are equally comfortable concepting a content series, directing a shoot, analyzing performance data, engaging with creators, and developing a long-term growth strategy. This role reports directly to the Chief Marketing Officer and will work closely with Martha Stewart, Dr. Bhanusali, leadership, creative partners, influencers, and industry experts. WHAT YOU WILL OWN Social Strategy & Brand Storytelling Develop and execute Elm's organic social strategy across Instagram, TikTok, YouTube, Substack, and emerging platforms. Build a content ecosystem that reinforces Elm's authority in longevity science while creating an aspirational lifestyle brand consumers want to follow every day. Identify opportunities to elevate brand storytelling through culture, beauty, wellness, science, design, food, travel, and modern aging conversations. Create content that balances aspiration, authority, education, entertainment, and community. Build repeatable content franchises that drive long-term audience growth and engagement. Develop platform-specific strategies that maximize reach, engagement, and relevance. Content Creation & Creative Direction Concept, produce, and publish high-performing social content across all channels. Develop creative briefs and content concepts for launches, campaigns, partnerships, events, and brand moments. Capture and create content featuring Martha Stewart, Dr. Dhaval Bhanusali, industry experts, creators, customers, and partners. Lead content production for events, photoshoots, launches, press moments, and community activations. Partner with creative teams to ensure all content reflects Elm's premium positioning and aesthetic standards. Maintain a constant pipeline of innovative content ideas informed by emerging trends, consumer behavior, and platform evolution. Community & Cultural Relevance Build and nurture a highly engaged community around healthy aging, beauty, longevity, and modern living. Develop authentic relationships with creators, experts, customers, and brand advocates. Identify opportunities for collaboration, partnerships, and organic amplification. Actively engage within relevant communities and conversations that align with Elm's brand values. Help establish Elm as a leading voice within beauty, wellness, longevity, and culture. Analytics & Growth Track and report on key performance metrics including engagement, reach, impressions, views, saves, shares, follower growth, and content effectiveness. Identify opportunities to accelerate organic growth and improve content performance. Build dashboards and reporting systems that provide clear visibility into channel performance and audience behavior. Stay ahead of platform changes, emerging trends, and evolving consumer behaviors. WHAT MAKES SOMEONE SUCCESSFUL IN THIS ROLE You have exceptional taste and a strong creative point of view. You understand the intersection of beauty, luxury, culture, wellness, and longevity. You know how to create content that people genuinely want to watch, save, and share. You understand how to turn founders, experts, and brand moments into compelling storytelling. You are both highly creative and highly analytical. You are entrepreneurial, resourceful, and excited by building something from the ground up. You thrive in fast-moving environments and embrace ambitious goals. QUALIFICATIONS 4-8+ years of experience in social media, content strategy, brand marketing, or digital marketing. Proven track record growing social channels and building engaged communities. Strong content creation capabilities across video, photography, copywriting, and storytelling. Deep understanding of Instagram, TikTok, YouTube, and emerging platforms. Experience creating content for premium consumer brands. Strong understanding of social analytics and performance measurement. Exceptional organizational and project management skills. Experience working with creators, influencers, talent, or founders. Beauty, wellness, lifestyle, luxury, or consumer brand experience strongly preferred. SUCCESS IN THIS ROLE LOOKS LIKE Building one of the most followed and engaged skincare brands in the category. Creating content franchises that audiences actively seek out and share. Increasing earned media, organic reach, and community engagement. Making Elm a daily destination for people interested in beauty, longevity, and living well. Helping establish Elm as one of the most culturally relevant and admired brands in modern beauty. #J-18808-Ljbffr Elm Biosciences