user acquisition manager for outdoor products
NDA
DESCRIPTION The company develops a subscription-based mobile and web app for outdoor enthusiasts, with over 1 million installs and more than eight years on the market. It operates primarily in English-speaking markets and is transitioning to a unified platform architecture. Its focus includes organic growth, LTV improvement, community and UGC development, AI-driven personalization, and mapping and geolocation capabilities. TASKS Launch ad campaigns on Google, Meta, and TikTok for mobile and web products. Analyze campaigns to identify acquisition-scaling hypotheses while meeting target ROAS. Run tests within ad channels and campaigns, and in collaboration with the product team. Work with the design team on creative strategy. Launch the product in new markets and channels, and develop local economics. REQUIREMENTS Have 2+ years of traffic acquisition experience. Have at least 1 year of experience with web products for the US market or mobile apps using web2app / web2web models. Have managed monthly budgets > $50,000 for a single product. Be able to distinguish performance creatives from brand creatives. Be responsible and proactive. Want to work on a product that delivers real value to users and grow within a strong team. BENEFITS Interesting products that genuinely help users. Support from an experienced manager who has bought traffic at $1M+/month and led teams of 10+ UAMs. Friendly, professional, non-toxic company culture. Broad development opportunities and company support for growth. Stable company with official employment, paid leave, sick leave, and other benefits. #J-18808-Ljbffr NDA
Vacancy posted 2 days ago
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