Event Marketing Manager

Fuse Overview Fuse is a full-service marketing agency based in Winooski, Vermont that creates authentic brand engagements for teens and young adults. Fuse specializes in planning and executing sports, sampling, campus, culture, and customer marketing programs. Named one of the Best Places to Work in Vermont, Fuse believes that life should be a balance of creatinggreat workand makingfirstchair on a powder day. We foster a creative environment that encourages people to share insights and inspiration. If this sounds like a lifestyle made for you, then Fuse wants to hear from you. Fuse offers a hybrid working environment. Fuse employees are welcome to work remotely 2 days per week (Wednesday and Friday) and work in the Winooski, Vermont headquarters on Mondays, Tuesdays, and Thursdays to collaborate with coworkers and clients. At this time, we are only interviewing candidates basedinor willing to relocate to Vermont within driving distance of the office. Job Summary The Events Account Manageris responsible forthedevelopment, detailedplanning,and management ofexperientialmarketing activities.Responsibilities includedeveloping andimplementingexperiential marketing tactics, project management,activationplanning and execution, budget developmentandmanagement, management of marketingassetsand equipment,sourcingandmanagementoffield staff,vendors,and independent contractors. Duties and Responsibilities Event Marketing Program Development Develop integrated and cohesive event marketing concepts for Client based on Clientbrief; ensure engagement across Fuse Groups and partner agencies asneeded. Planning documents such as timelines and briefs are delivered to Client to guide the strategic planningprocess. Event Planning Create detailed eventplan documentsincludingpremium distribution plans, playbooks, staffing plansetc.to be approved by EMG Directorprior to event. These documents are to be prepared enough in advance of the project execution to ensure successful implementation. Event Property Communications Property contract negotiations are carefully planned for and are carried outin a timely manner. Client’s expectations are met or exceeded on-site due to pre-event planning andcoordination. Maintain close communication with properties while coordinating eventprograms. Client Relations Foster a mutually respected business relationship with Clientsthroughconsistentcommunication. Understand Client’s preferred way of working with Fusetoensure their expectations are met orexceeded. Ensure that projects produced bythe accountteam will successfully meet or exceed Client’s needs within Client’s expectedtimeframe. Event Staff / Vendor Management Identifyappropriate staffand vendors to execute successfulevents. Sourcing,hiring,training,andensuring that their work is professional and meets campaign and clientobjectives. Required hiring paperwork must be properly completed andsubmittedbefore the employee’s or vendor’s first day of work or service. Manage communication and ensure staff,vendorsand clients are informed of project plans on a regular basis via planning meetings. Management and Care ofClient Assetsand Event Group Equipment Proper storage, care, inventory and maintenance of client owned goods and group equipment Gatekeeper of presence details between Events Group, Strategy, Client, and Production. Information is appropriately managed and shared between groups. Premiums must be kept inventoried, organized,stored,and properlyallocatedaccording to the project’s premium distribution plan. Onsite Event Management Communicatewithvenue contacts, staffing agencies, Field ManagersandIC’sprior to all events to be sure all schedules are being adhered to. Oversee the build teamonsite at events to ensure proper setup of presence and consumeractivities. Maintain organizationonsiteateventsthrough crowd management and staff scheduling. Track sample and premium distribution throughout. Troubleshoot and create solutions when unforeseen issues arise. Mobile Marketing Vehicle Management Ensure all vehicles have valid registrationandinsurancecardsbeforeuse. Be familiar with basic DOT Hours of Service regulations. Ensure all Commercial Vehicles are equipped with Electronic LoggingDevicesand all driversare aware of how touse them. Budget Tracking Project budgets are to be kept updated, detailed and expenses to-date tracked using Fuse’s budget management system. Maintain projects at or below budget and proactively address overages or significant cost savings. Detailed reports must be coded withappropriate accountcodes, scanned forerrors,corrected,and returned to Fuse Ops within the time allotted. EventReporting Constantlymonitorevent reporting throughout programs to ensureall data is being capturedandrecorded. Createeventreportsto be presented to Clientsattheappropriateintervals. Status Report Monitoring MaintainupdatedweeklyInternaland Clientstatus reportsand present updatesin weekly internal and Client status meetings. Followupon Client requests ina timelyand thoroughmanner. Additional Responsibilities This role requires frequent traveltoevent activations and client meetings. This role isexpectedto travel up to 5-10 daysper month, depending on the event calendar. Physical demands includethe ability to lift items weighing up to 50 pounds at events, in the office, at storage locations, etc. Ability to exert physical effort for extended periods of time both indoor and outdoor. Other duties as assigned. Successful candidates will have the following skills & qualifications: Bachelor’s degree in marketing or related field 3 -6years of event / experiential marketing experience Experience in project management,planningand execution Proficiencyin all MS Office programs Ability to deliver professional, error-free business documents and project reports Strong problem-solving skills and the ability to make quick, effective decisions when presented with unplanned challenges Exceptional written and verbal communication skills An understanding of the agency process and the agency/client relationship A strong attention to detail, self-startermentalityandsenseof responsibility. Willingness to travelfrequentlyfor business on weekends and holidays Ability to lift items weighing up to 50 pounds Ability to exert physical effort for extended periods of time Knowledge of DOT commercial vehicle regulations is a plus A passion for sports, culture, art, musicis a huge plus! Salary and Benefits The salary range for this role is $60k-$85k depending on relevant experience, plus a generous benefits package. Fuse benefits include: 75% Employer-Paid Medical/Dental/Vision insurance for employees & dependents Health Savings Account contribution Health care opt-out stipend in lieu of employer coverage Employer paid life/disability insurance 401(k) plan with employer contribution Paid parental leave #J-18808-Ljbffr Fuse Llc