Marketing Specialist - Dental Practice Lifecycle (Hybrid)

Job Description

Job Description

Pittston, PA (Hybrid)

Practice Lifecycle Marketing Specialist position

At Benco Dental, our company is our family, and we are looking for a new addition to assist us in Driving Dentistry Forward. Please review the description below carefully to ensure that this position is the perfect match for you!

What’s in it for YOU?

• Excellent Compensation Packages

• Medical, Dental and Vision Benefits Effective on Day 1

• 401k Package Effective on Day 1

• Paid Time Off Program

• Profit Sharing

• Hybrid Work Environment

• Associate Discounts and Community Giveback Programs

• College Tuition Savings Program

• Caring Family Culture Toward all Associates

• Certified as a FORTUNE Great Place to Work

• Opportunities to join resource groups that promote Diversity, Equity, and Inclusion

• Family owned for 90+ years

Position Summary:

The Practice Lifecycle Marketing Specialist helps connect dental professionals with opportunities at pivotal moments in their careers, whether they are looking to buy or sell a practice, find an associate, explore a new opportunity, or plan their next move.

This role works closely with the Practice Lifecycle team to understand current Practice Transitions and Associate Placement opportunities and bring them to marketing in a highly targeted, locally relevant way. The Specialist will identify where opportunities exist, determine the audiences most likely to benefit from them, and activate outreach across the sales organization, industry networks, local markets, and targeted marketing channels.

Success in this role requires someone who is resourceful, highly connected to the market, comfortable conducting research and outreach, and energized by creating connections between people and opportunities.

The Specialist will collaborate with Clarion Solutions and internal shared marketing resources to support digital campaigns, social media, and other marketing initiatives that represent Practice Lifecycle within the broader Clarion Solutions brand and marketing strategy.

Do YOU Possess These Skills and Attributes?

• Problem solver, adaptable, and agile thinker

• Ability to prioritize and manage multiple tasks and/or projects

• Strong organizational skills with attention to detail, particularly when managing multiple opportunities across different geographic markets

• Highly resourceful researcher with an ability to find and connect opportunities across markets and professional networks

• Strong written and verbal communication skills with the ability to translate complex or highly specific opportunities into clear and compelling messages

• Relationship-oriented and comfortable networking with dental professionals, sales representatives, industry partners, and professional organizations

• Comfortable using social media, online communities, professional networks, CRM systems, and digital research tools for prospecting and market intelligence

• Working knowledge of marketing principles and an ability to contribute effectively to digital, social media, direct marketing, and advertising initiatives

• Collaborative approach and ability to work across cross functional internal teams

• Curiosity about the dental industry and the career/business decisions dental professionals face throughout the lifecycle of a practice

Do These Responsibilities Interest YOU?

• Develop a deep understanding of active Practice Transitions and Associate Placement opportunities, including geography, target audience, and market dynamics
• Identify the markets, professional communities, and audiences most relevant to individual opportunities
• Research local and regional channels for reaching prospective buyers, sellers, associates, and hiring practices
• Identify and coordinate targeted advertising opportunities through dental societies, industry publications, professional organizations, and other relevant local or regional outlets
• Develop targeted direct-mail outreach to practices and dental professionals based on specific market opportunities
• Attend select regional meetings, dental society events, and industry events to build relationships, educate prospective customers, and identify potential matches
• Use social media, professional networks, online communities, local forums, and other relevant sources to identify prospective opportunities and connections.
• Conduct proactive research to uncover practices that may be considering a transition, dentists interested in ownership, and practices or associates seeking placement
• Partner with Clarion Solutions marketing to represent Practice Lifecycle within the broader Clarion Solutions division of digital and social media strategy
• Monitor results and market response to help identify which outreach approaches and channels are most effective
• Create focused internal communications that keep Benco Territory Representatives informed about Practice Transitions and Associate Placement activity within their markets; equipping them with relevant information and messaging to confidently introduce these offerings
• Partner with sales teams to identify potential buyers, sellers, hiring practices, associates, and other prospects within their existing networks
• Other duties as assigned
• Complies with all policies and standards to support the efficient operations of the department and company

Do YOU Meet These Requirements?

• Ability to work onsite 2 days per week at our home office in Pittston, PA
• 4-6 years of marketing experience with a focus on social media strategy, demand generation, or niche audience development (Required)
• Experience in dental, healthcare, real estate, or professional services marketing (Strongly Preferred)
• Demonstrated experience in briefing and collaborating with a creative team to execute campaigns
• Proven ability to generate qualified leads and grow audiences through organic and paid social channels
• Bachelor's Degree in Marketing, Communications, Business, or related field (Required)
• Coursework or certification in digital marketing, social media strategy, or healthcare marketing a plus
• Ability to effectively communication in English (reading, writing, speaking)

Who We Are: It’s our Mission to Drive Dentistry Forward

Benco Dental, the largest privately owned, full-service dental distributor in the United States, has remained in the family since 1930—a family that now includes our more than 40,000 customers and over 1,600 associates in the 48 contiguous states.

We provide more supply and equipment options than any other full-service distributor, an offering enhanced by a comprehensive suite of services, including office design, equipment repair, practice coaching, financing and project management, wealth management and dental-specific technology solutions. These services are supported by over 400 professionally trained sales representatives and 300 factory-trained service technicians who begin every task by asking “What does the customer want?”

If you enjoy working for a progressive company, who is committed to diversity in our workforce, who values all customers and associates, who also provides the opportunity for growth and development- we encourage you to learn more about our Benco family. We are looking for driven professionals who want to play a key role in our future success, while making a positive impact within our industry. Thank you for your interest in Benco Dental. We look forward to hearing from you!

We're proud to be an equal opportunity and affirmative action employer. At Benco Dental we celebrate our associates' differences to foster a culture of diversity and inclusion every day. Click here to learn more about how we promote Equal Opportunity and Diversity and Inclusion at Benco.