Director of Spa

Director of Spa

Spa Lilliana at Hotel Effie - Marriott Autograph Collection

Lead Luxury. Inspire Wellness. Create Extraordinary Experiences.

At the heart of Florida's Emerald Coast lies a destination unlike any other. Nestled within the vibrant Sandestin community, Hotel Effie is a sophisticated retreat where Southern charm meets modern luxury. As the crown jewel of the hotel, Spa Lilliana offers guests a sanctuary of relaxation, rejuvenation, and personalized wellness experiences.

We are seeking an exceptional Director of Spa to lead Spa Lilliana into its next chapter of excellence. This is more than a management role-it's an opportunity to shape a luxury wellness destination, inspire a talented team of professionals, and create unforgettable experiences for guests from around the world.

If you are a visionary leader with a passion for luxury hospitality, wellness innovation, and team development, we invite you to bring your expertise, creativity, and energy to one of the most sought-after destinations on the Emerald Coast.

Position Summary

The Director of Spa is responsible for the strategic leadership, daily operations, financial performance, guest satisfaction, and overall success of Spa Lilliana. This role oversees all spa functions including treatment operations, retail sales, wellness programming, team leadership, guest experience initiatives, and revenue optimization.

The ideal candidate is a dynamic hospitality professional who understands that luxury is found in the details and who is passionate about cultivating an environment where guests feel renewed, team members feel empowered, and business goals are consistently exceeded.

What You'll Do

Lead a Premier Luxury Spa Experience

• Champion the Spa Lilliana brand and ensure every guest receives an exceptional, personalized wellness experience.
• Create a culture of hospitality, luxury service, and genuine care that exceeds guest expectations.
• Continuously elevate spa offerings, treatments, retail experiences, and wellness programming to remain competitive within the luxury resort market.
• Maintain Forbes-level service standards and ensure flawless execution across all guest touchpoints.

Inspire and Develop a High-Performing Team

• Recruit, mentor, coach, and inspire a team of spa professionals, therapists, estheticians, attendants, and supervisors.
• Foster a positive, collaborative, and engaging work environment focused on professional growth and service excellence.
• Establish performance expectations and accountability measures that drive results and employee satisfaction.
• Lead ongoing training initiatives focused on guest experience, product knowledge, wellness trends, and operational excellence.

Drive Financial Performance

• Develop and manage annual budgets, forecasts, and operational plans.
• Achieve and exceed revenue, profitability, retail sales, and guest satisfaction goals.
• Monitor labor costs, productivity, inventory, and operating expenses.
• Analyze key performance indicators and implement strategies to maximize revenue opportunities.
• Identify and execute innovative promotions, packages, memberships, and wellness experiences.

Oversee Spa Operations

• Ensure seamless daily operations of treatment rooms, relaxation spaces, locker facilities, and retail areas.
• Maintain the highest standards of cleanliness, safety, and regulatory compliance.
• Partner with hotel leadership to create integrated guest experiences and resort-wide wellness initiatives.
• Manage vendor relationships, product partnerships, inventory control, and purchasing processes.
• Ensure operational compliance with Marriott Autograph Collection standards and company policies.

Enhance the Guest Journey

• Personally engage with guests to build relationships and ensure satisfaction.
• Respond to guest concerns promptly and professionally, creating positive resolutions and lasting impressions.
• Monitor guest feedback and online reviews to identify opportunities for continuous improvement.
• Create memorable moments that transform first-time visitors into loyal spa advocates.

Qualifications

Education & Experience

• Bachelor's degree in Hospitality Management, Business Administration, Wellness Management, or related field preferred.
• Minimum of 5 years of progressive spa leadership experience.
• Luxury hotel, resort, destination spa, or wellness retreat experience strongly preferred.
• Proven success managing financial performance, budgets, labor costs, and revenue generation.
• Experience leading large teams in a luxury hospitality environment.

Desired Skills

• Passion for wellness, hospitality, and luxury guest experiences.
• Exceptional leadership, coaching, and team development abilities.
• Strong business acumen and financial management skills.
• Excellent communication and interpersonal skills.
• Strategic thinking and problem-solving capabilities.
• Knowledge of spa operations, treatment offerings, retail sales, and wellness trends.
• Experience with spa scheduling, POS, and property management systems.
• Ability to build relationships with guests, team members, vendors, and hotel leadership.
• Results-oriented mindset with a focus on innovation and continuous improvement.

Why Spa Lilliana & Hotel Effie?

• Lead one of the Emerald Coast's most luxurious wellness destinations.
• Be part of the prestigious Marriott Autograph Collection portfolio.
• Work alongside passionate hospitality professionals dedicated to excellence.
• Shape the future vision of a growing luxury spa brand.
• Enjoy a dynamic, upscale resort environment where no two days are the same.
• Live and work in one of Florida's most beautiful coastal destinations.

This is an opportunity for a hospitality leader who believes wellness is more than a service-it's an experience. Join us in creating moments of relaxation, renewal, and luxury that guests will remember long after their stay ends.

Become the visionary behind Spa Lilliana's continued success.

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