creative strategist
$20kNDA
Описание Компания создаёт собственные B2C-продукты с подписочной моделью. Продукт работает по модели web-to-web: пользователь приходит из рекламы на сайт, проходит квиз, видит paywall и оформляет подписку онлайн. Задачи Выстраивать креативную стратегию и цикл «анализ → гипотезы → тесты → выводы» Определять микс креативов и корректировать его на основе данных Управлять исполнителями: ставить задачи, готовить брифы, контролировать сроки и приёмку Создать систему сбора и анализа креативных подходов, конкурентов и рекламных связок Следить за трендами и превращать их в новые гипотезы Работать с UA-командой над результатами тестов и масштабированием эффективных креативов Проектировать AI-инструменты, пайплайны и автоматизации для поиска работающих связок Требования От 2 лет опыта в performance-креативе, включая опыт за последние 2 года Опыт построения системы производства креативов: анализ, планирование, гипотезы и микс подходов Понимание связи креатива с воронкой и LTV, оптимизация на CPA и ROAS, а не только CTR Портфолио performance-креативов с метриками и объяснением результатов Опыт управления исполнителями: монтажёрами, UGC-креаторами, motion-дизайнерами Опыт работы с креативами на рекламных бюджетах от $20K в месяц Обязателен опыт работы с web-to-web-воронками от года; также рассматривается web2app Уверенное применение AI-инструментов в аналитике и рабочих процессах Обязателен опыт в подписочных продуктах Utilities или Health&Fitness Будет плюсом: опыт работы с рекламными бюджетами от $50K в месяц Условия Возможность построить креативную функцию с нуля под собственный подход Готовые продукт, воронка и рекламный бюджет Возможность создавать собственные AI-инструменты для аналитики и поиска эффективных креативов Прямое взаимодействие с CEO и фаундером #J-18808-Ljbffr NDA
Vacancy posted 1 day ago
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