Content Marketer

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more. Zone helps over 4,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific. Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you! Learn more at or follow us on LinkedIn: linkedin.com/company/zoneandco. About the role We’re looking for a next-generation content strategist who’s more than a writer. Someone who lives at the cutting edge of AI, creativity and buyer empathy – and knows how to bring it all together in a way that actually moves people. You believe in clarity over jargon. In authenticity over fluff. You know how to take complex ideas and turn them into something that feels simple, sharp and relatable. You understand how your audience thinks, how they work, and what actually matters to them. And you make sure every piece of content reflects that. In this role, you’ll lead the content function end-to-end. From original insights to repeatable systems. You’ll sharpen and scale Zone & Co’s voice – making sure it stays consistent, human, and unmistakably ours – and build a content engine that drives real business impact across every channel. That means using AI as a creative tool, not a crutch – and never letting it take the lead. You stay ahead of advancements, experiment with new tactics, and understand the risks of leaning on AI too much. You use it mindfully to expand creativity and efficiency while keeping content authentic and buyer-focused. Alongside that, you'll partner closely with SMEs, sales, product and marketing, to consistently deliver content that educates, inspires, and converts. This role is responsible for exemplifying excellent customer service and the Company core values, culture, policy and procedures at all times. Essential Job Functions Owning the global content strategy and overseeing the content lifecycle to align with business objectives and audience needs Building, owning and using advanced AI tools and workflows to improve efficiency, expand creative capacity, scale content production and track performance Using SEO, AEO, and GEO strategies to ensure content is discoverable and reaches its full distribution potential Managing a network of contractors, ensuring content is on-brand, high-quality and delivered on time Managing a centralized content model, including templates, guidelines, and workflows to ensure consistency Contributing content ideation and collaboration with teams to create engaging, high-impact content that supports business goals Managing the content calendar, delegating deliverables, and ensuring timely, high-quality production Conducting internal and external research to shape content strategy and create detailed outlines, enabling the production team to deliver high-quality content Analyzing content performance, refining strategies, and reporting data-driven insights to ensure alignment with KPIs and marketing objectives Responsibilities / Duties / Tasks Overseeing content development for various formats, including blog posts, videos, guides, case studies, research reports and tools Supporting the customer, demand generation and product marketing teams by collaborating on content output that drive leads and engage across the sales funnel and customer lifecycle Providing editorial feedback on content drafts to ensure quality and alignment Coordinating cross-functional teams in scaling and repurposing content into multiple formats, including videos, infographics, and interactive content Staying updated on emerging content trends, AI tools, and industry shifts to incorporate new insights into the content strategy Establishing best practices for content creation, distribution, and measurement to drive efficiency and innovation Providing guidance on content for events and webinars, ensuring consistency with overall brand messaging Monitoring competitor content and strategies, providing insights to adjust approaches and maintain a competitive edge Partnering with the design team to ensure visual elements complement and enhance the content experience Other duties as prescribed – Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice Job Qualifications / Skill Requirements 5+ years of experience in B2B content marketing, communications, or a related role, ideally within the SaaS or fintech sector Proven experience in content production, editorial management, or similar marketing roles. Expertise in building and leveraging AI tools (e.g., ChatGPT, generative design/video platforms) for content creation, optimization and scaling. Strong understanding of search strategies across SEO, AEO and GEO – with hands-on experience in content discoverability and distribution Ability to manage contractors and freelancers, with clear expectations, feedback and quality control Strong strategic thinking and the ability to align content with business objectives and audience needs Expertise in content lifecycle management, from ideation through execution and optimization Proficiency in content management systems (CMS), SEO tools (e.g., Google Analytics, SEMrush), and digital marketing platforms Excellent project management skills with the ability to manage multiple projects, deadlines, and stakeholders Superior written and verbal communication skills, with the ability to tailor content for diverse audiences and platforms Strong collaboration and stakeholder management skills with the ability to work across teams and geographies At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits at Zoneandco.com. Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws. We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we’re eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career. #J-18808-Ljbffr