Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Executive Director, ISG ESMB Commercial Group Go-To-Market (GTM)

Lenovo

General Information

Req #

WD00097373

Career area:

Product Management

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Monday, April 13, 2026

Working time:

Full-time

Additional Locations :
* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit and read about the latest news via our StoryHub.

Description and Requirements

Reports to: VP & GM, ISG ESMB Commercial Group

Organization: ISG ESMB Commercial Group

Role Summary

The Executive Director, ISG ESMB Commercial Group Go-To-Market (GTM) Leader leads the end-to-end go-to-market engine for the ISG ESMB Commercial business, translating strategy into scalable field execution. This role owns commercial planning, GTM programs, product enablement, route-to-market (RTM) support, and pricing and promotions, ensuring strong alignment across ISO, Sales, Channel, Marketing, Global Supply Chain (GSC), and Worldwide teams. The Executive Director is accountable for delivering revenue, margin, and demand outcomes while building a strong, engaged team and navigating a complex matrixed organization.

Core Responsibilities:

Business Planning & Commercial Strategy

  • Set quarterly GTM and campaign strategies aligned to ESMB Commercial priorities, targets, and routes to market.
  • Drive Commercial Quarterly Plan (CQP) planning, sales play development, and demand programs that translate strategy into measurable field impact.
  • Supports campaign governance, communications, BMS, and alliance/co-selling investment alignment in coordination with the Business Management organization.
  • Own ESMB strategy for segments/RTM (Globals, Key Accounts, Small Medium Business (SMB), & Channel), aligned with key organizational stakeholder teams.

RTM Programs & P&L Ownership

  • Lead Top Choice strategy, planning / target setting, execution, and utilization across ESMB Commercial.
  • Own Top Choice P&L including units, revenue, and margin, in partnership with ISO and Channel Sales.
  • Partner with Worldwide teams and GSC to ensure offering effectiveness, material readiness, and SLA performance.

Product & Portfolio Leadership

  • Lead ESMB product and solution subject matter expertise within the geographies.
  • Facilitate through Geo Teams product enablement, sales asset development, and training aligned to portfolio priorities.
  • Drive focus product strategy, demand forecasting, inventory health, and lifecycle transitions.

Route-to-Market, Pricing & Promotions

  • Partner with RTM teams and focus partners to optimize portfolio mix, pricing, and promotional investments.
  • Own external, transactional pricing strategy, bid effectiveness, and competitive positioning. Recommender for big deal pricing to ensure balanced profit to market price positioning.
  • Ensure Geo teams are aligned with promotional plans, timelines, and messaging in partnership with Marketing.

Leadership & Operating Model Expectations

  • Build, lead, and develop a high-performing GTM organization with clear accountability and strong people leadership.
  • Navigate the ISO matrix effectively, building strong cross-functional relationships and influencing without authority. Ensure clarity of team's R&R vs. Other stakeholder organizations.
  • Bring strong go-to-market experience, sales acumen, and commercial judgment to shape offers and execution models.
  • Establish structure, operating cadence, and data-driven rigor to enable scalable and repeatable execution.

Basic Qualifications:

  • 15+ years of senior leadership experience in go-to-market, commercial strategy, sales enablement, or product-led commercial roles.
  • Proven endtoend P&L ownership with accountability for revenue growth, margin, pricing, and investment decisions.
  • Demonstrated success translating strategy into scalable GTM execution across multiple routes to market (Enterprise, SMB, Channel).
  • Strong eperience leading large, crossfunctional teams and influencing within complex, global matrixed organizations.

Preferred Qualifications:

  • Experience in a global technology or infrastructure business serving enterprise, SMB, and partner ecosystems.
  • Prior leadership exposure to 4P / category management operating models (Product, Price, Promotion, Place).
  • Track record of leading GTM transformations, including sales plays, campaigns, pricing strategy, and field enablement at scale.
  • MBA or advanced degree, with strong executive presence and datadriven commercial judgment.

#LI-Remote

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations :
* United States of America - North Carolina - Morrisville

* United States of America

* United States of America - North Carolina

* United States of America - North Carolina - Morrisville
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Executive Director, ISG ESMB Commercial Group Go-To-Market (GTM) in Morrisville, NC vacancy
  •  ...Role Summary The Executive Director, ISG ESMB Commercial Group Go-To-Market (GTM) Leader leads the end-to-end go-to-market engine for the ISG ESMB Commercial business, translating strategy into scalable field execution. This role owns commercial planning, GTM programs,... 
    Commercial
    Local area
    Worldwide

    Lenovo

    Morrisville, NC
    3 days ago
  •  ...Lenovo is looking for an Executive Director to lead the ISG ESMB Commercial Group Go-To-Market (GTM) initiatives. This role encompasses commercial planning, program implementation, and ensuring alignment across various teams including sales and marketing. The ideal candidate... 
    Commercial

    Lenovo

    Morrisville, NC
    2 days ago
  •  ...Lenovo is seeking an Executive Director for ISG ESMB Commercial Group to lead the go-to-market engine, ensuring alignment across multiple teams. This role requires senior leadership experience, with a proven track record in commercial strategy and execution. Key responsibilities... 
    Commercial

    Lenovo

    Raleigh, NC
    4 days ago
  •  ...candidates based in the US We are seeking a seasoned executive to lead our global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions. Reporting to...  ...Background that combines both open-source and commercial software GTM. Prior hands-on technical... 
    Commercial
    Remote work

    EDB

    Raleigh, NC
    2 days ago
  • $250.7k - $313.4k

     ...therapies and CNS. With several marketed products and a diverse...  ...Analytical Development Cell Therapy group, and works closely with CPC...  ...portfolio needs. Develop and execute phase‑appropriate...  ...meetings Preferred Experience: Commercial‑stage development experience... 
    Commercial
    Flexible hours

    JobRx, Inc.

    Morrisville, NC
    4 days ago
  •  ...Portfolio Enablement Specialist - ISG, Mid-Level role at Jobright...  ...with sales teams to execute effective go-to-market strategies. Responsibilities...  ...Infrastructure Solutions Group (ISG) Support Services in North...  ...addition, support the GPS commercial operations within the GEO.... 
    Commercial
    Full time
    H1b
    Work at office
    Local area
    Remote work
    Worldwide

    Jobright.ai

    Morrisville, NC
    2 days ago
  •  ...engineers, and pharmaceutical executives. We work together to...  ...Summary The Executive Director, Regulatory Affairs,...  ...– including marketing materials, digital content...  ...partners closely with Commercial, Medical Affairs, Legal...  ...Advisory Board and Focus Group materials, and... 
    Commercial
    Remote work

    Liquidia Corporation

    Morrisville, NC
    4 days ago
  • $70.5k

     ...provided for this position is a nationwide market range and represents a broad range of...  ...of Travelers. PCA facilitates executive peer groups which are exclusive gatherings of seven...  ...and facilitate peer group meetings of commercial construction CEOs and executives. Collect... 
    Commercial
    Work at office
    Local area

    020 Travelers Indemnity Co

    Raleigh, NC
    1 day ago
  •  ...advice to businesses, a role as a Relationship Executive might be perfect for you. As a Relationship Executive in Emerging Middle Market Banking, your role is to be the focal...  ...business relationships Understanding of Commercial Banking products and services Methodical... 
    Commercial
    Local area
    Flexible hours

    JPMorgan Chase & Co.

    Raleigh, NC
    4 days ago
  •  ...Solvias is seeking a Commercial Marketing Manager to drive market success through customer understanding and effective go-to-market execution. You will lead initiatives across customer intelligence, messaging development, and sales enablement, collaborating with various... 
    Commercial

    Solvias

    Morrisville, NC
    4 days ago
  • $75 per hour

     ...The title Project Executive or Operations Manager may be used interchangeably...  ...for a particular business market within the Business Unit. Prior experience in Commercial Construction, General Contracting...  ...Statement The Pernix Group/BE&K Building Group is an equal... 
    Commercial
    Contract work
    Temporary work
    Apprenticeship
    For subcontractor
    Work at office
    Local area

    BE&K Building Group

    Morrisville, NC
    3 days ago
  • $115.4k - $251.6k

     ...strategic, senior Product Marketing Manager to define how...  ...that powers every go-to-market motion, from...  ...announcements to sales plays and executive keynotes. We are...  ...sales teams to develop GTM plans for major...  ...Financial planning and group legal # Voluntary benefits... 
    Temporary work
    Flexible hours

    Oracle

    Raleigh, NC
    20 hours ago
  • Fnb Online, located in Raleigh, NC, is seeking a Regional Market Executive and President for the Raleigh-Durham region. This role involves overseeing the commercial banking function, leading a team to build and maintain client relationships, and ensuring the region meets... 
    Commercial

    Fnb Online

    Raleigh, NC
    1 day ago
  •  ...your future. Position Title: Regional Market Executive and President of Raleigh-Durham Region Business Unit: Commercial Banking Reports to: EVP of Commercial Banking...  ..., External Auditors and the Board of Directors. Sustains relevant relationships with the... 
    Commercial
    Work at office

    First National Bank

    Raleigh, NC
    3 days ago
  •  ...seeking an exceptional Director, Brand Marketing to define how...  ..., messaging, and go-to-market...  ...business, including our commercial teams, to ensure...  ...including events, peer groups, and customer...  ...storytelling and GTM strategy ~...  ...adept at influencing executive stakeholders and... 
    Commercial
    Full time
    Local area
    Remote work
    Home office
    Work visa

    Dodge Construction Network

    Raleigh, NC
    20 hours ago
  • $212k - $240k

     ..., and dynamic individual to join our team as an Account Executive on our Mid Market team. At Pendo, renewals are a critical component of our...  ...Develop a deep understanding of Pendo’s product offerings, go-to-market (GTM) strategy, and best practices for pricing, negotiating,... 
    Commercial
    Contract work
    Flexible hours

    Pendo.io

    Raleigh, NC
    4 days ago
  •  ...Working Title Executive Director of Advancement Information...  ...University Communications and Marketing, NC State's dedicated communications...  ..., and professional groups to stay informed of best practices...  ...License required No Commercial Driver's License required... 
    Commercial
    Full time
    Part time
    For contractors
    Work at office
    Local area
    Flexible hours
    Night shift
    Weekend work

    North Carolina State University

    Raleigh, NC
    1 day ago
  • $265k - $305k

     ...strategic and analytical Director of Competitive...  ...closely with Product Marketing, Sales, and Product Management...  ...that drives our go-to-market (GTM) strategy, shapes our...  ...: Define and execute the vision, strategy,...  ...into the technical and commercial strategies of key competitors... 
    Commercial
    Work experience placement
    Work at office
    Local area

    NetApp

    Morrisville, NC
    3 days ago
  • $104k - $154.1k

     ...DESCRIPTION Own product/service marketing strategy and execution leadership for the Cell...  ...insight, positioning, and GTM delivery. LOCATION:...  ...content shared services Go-to-market planning: Develop...  ...product management and commercial teams Sales enablement inputs... 
    Commercial
    Temporary work
    Work at office
    Relocation

    Thermo Fisher Scientific

    Cary, NC
    1 day ago
  •  ...A leading software company in North Carolina seeks a Sr. Manager for Commercial Product Management to lead go-to-market strategies and empower cross-functional teams. The ideal candidate will have at least 5 years of experience in product or offer management, strong analytical... 
    Commercial

    Bandwidth

    Raleigh, NC
    3 days ago
  •  ...anywhere. The Senior Product Marketing Manager, Database will...  ..., positioning, and go-to-market strategy for...  ...and high-impact GTM programs. This role requires...  ...both strategic depth and executional range to work across...  ...insights to win against commercial databases and cloud-native... 
    Commercial
    Remote work

    EDB

    Raleigh, NC
    4 days ago
  •  ...serve. Summary: The HCS Director of Managed Care...  ...System’s top managed care executives responsible for strategy...  ..., and management of: commercial fee‑for‑service and value...  ...with payers, employer groups, associations, and...  ...goals and enhances its market position. Comfortable... 
    Commercial
    Long term contract
    Full time
    Contract work
    Work at office
    Local area

    UNC REX Healthcare

    Morrisville, NC
    3 days ago
  •  ...WILL DO You will execute Gilbarco Veeder-...  ...Product Management, Marketing, Channel, and...  ...Operations and Sr Director on territory-level...  ...adoption and demonstrate commercial impact. • Define...  ..., packaging, and go-to-market...  ...from integrating groups within the Gilbarco... 
    Commercial
    Contract work
    For contractors
    Remote work
    Worldwide
    Shift work

    Vontier

    Raleigh, NC
    1 day ago
  • $82.5k - $209.5k

     ...role, you will serve as a market-facing product leader...  ..., positioning, and go-to-market strategy for...  ...with healthcare payer executives, industry leaders, customers...  ...Experience working with commercial health plans, Blues...  ...Financial planning and group legal # Voluntary benefits... 
    Commercial
    Contract work
    Temporary work
    Flexible hours

    Oracle

    Raleigh, NC
    20 hours ago
  • $160k - $190k

     ...About the Role The Director, Product Marketing for Legal & Insurance...  ...the development and execution of product marketing...  ...narratives, empowers commercial teams, and partners with...  ..., and channels. GTM & Launch Strategy: Set...  ...product launches and go-to-market plans (... 
    Commercial

    Datavant

    Raleigh, NC
    20 hours ago
  •  ...Function and Location FUNCTION: Marketing LOCATION: Cary, North...  ...your area The Manager, Commercial Excellence, will be responsible...  ...insights, as well as Go-to-Market commercial execution driving Envu’s commercial...  ...commercial reporting, and GTM optimization. Responsibilities... 
    Commercial
    Permanent employment

    Envu

    Cary, NC
    1 day ago
  •  ...work experience facilitating groups to provide remote, telehealth...  ...Quality Supervisor or Group Quality Director at a minimum of 1x/month for...  ...at Charlie Health, please go directly to our Careers Page:...  ...gmail.com, yahoo.com, or other commercial email services. Recruiting... 
    Commercial
    Full time
    Part time
    Work experience placement
    Local area
    Remote work
    Afternoon shift
    Weekday work

    Charlie Health

    Cary, NC
    2 days ago
  •  ...work experience facilitating groups to provide remote, telehealth...  ...Quality Supervisor or Group Quality Director at a minimum of 1x/month for...  ...at Charlie Health, please go directly to our Careers Page:...  ...gmail.com, yahoo.com, or other commercial email services. Recruiting... 
    Commercial
    Full time
    Part time
    Work experience placement
    Local area
    Remote work
    Afternoon shift
    Weekday work

    Charlie Health

    Cary, NC
    2 days ago
  • $75k - $95k

     ...company, is seeking a Capital Markets Analyst to join their Raleigh...  ...and a desire to learn about the commercial real estate industry. ~...  ...salary $75K-95K (potential to go outside of this range) + additional...  ...site requirements.   Noor Group is an Equal Opportunity... 
    Commercial
    Work experience placement

    Noor Staffing Group

    Raleigh, NC
    11 days ago
  • $145.4k - $175k

    Sr. Product Marketing Manager, Analytics Portfolio The Team + The Role...  ...narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes. It operates as a...  ...competitive landscape evolve. GTM strategy and execution: Build and execute the end-to... 
    Commercial
    Work at office
    Remote work
    Flexible hours
    3 days per week

    Pendo.io

    Raleigh, NC
    20 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Executive Director, ISG ESMB Commercial Group Go-To-Market (GTM). Be the first to apply!