Marketing Manager

Job Description

Job Description

PSC Distribution is a fourth-generation, family-owned wholesale distributor based in Iowa City, Iowa, specializing in plumbing, HVAC, hydronics, and geothermal products. With a legacy dating back to 1951, PSC also operates Studio H2O, a kitchen and bath showroom offering cabinetry, countertops, lighting, and design support for residential and commercial projects.

Position Summary:

The Marketing Manager is responsible for developing, leading and executing strategic marketing initiatives that drive customer engagement, strengthen brand awareness, generate qualified leads, and support business growth across PSC Distribution and Studio H2O. This role oversees all aspects of marketing, including brand management, content development, digital marketing, social media, advertising, campaign strategy, event coordination, vendor relationships, and performance analytics.

The Marketing Manager serves as the primary steward of the PSC and Studio H2O brands, ensuring consistent messaging, professional presentation, and alignment with company objectives. This position partners closely with sales leadership, and cross-functional teams to develop market strategies, prioritize initiatives, manage marketing budget and resources, evaluate return on investment, and deliver measurable business results.

Key Responsibilities:

• Develop and execute marketing strategies, campaigns, and initiatives that support company growth, customer engagement, and brand awareness.
• Manage and maintain the PSC and Studio H2O brands across all marketing channels, communications, and promotional materials.
• Create, coordinate, and oversee marketing content including social media, email campaigns, website content, advertising, brochures, flyers, photography, and video assets.
• Plan, implement, and evaluate digital marketing efforts, including SEO, email marketing, paid advertising, and website optimization.
• Collaborate with sales leadership to support lead generation, customer retention, manufacturer promotions, product launches, and sales initiatives.
• Coordinate trade shows, customer events, open houses, training programs, and other promotional activities.
• Manage relationships with vendors, agencies, media partners, and other marketing service providers.
• Develop and monitor marketing budgets, track expenditures, and evaluate return on investment for marking activities.
• Conduct market research and analyze customer, competitor, and industry trends to identify opportunities and make strategic recommendations.
• Track and report key marketing performance indicators (KPIs), campaign results, lead generation metrics, and customer engagement data.
• Maintain marketing databases, project timelines, vendor records, and related documentation.
• Collaborate across departments to ensure consistent messaging, branding, and customer experience while providing support to Director of Sales & Marketing.

Education / Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field is required.
• 2 – 3 years of progressive marketing experience with responsibility for marketing campaigns, branding, content development, and digital marketing.
• Experience managing multiple projects and priorities in a fast-paced business environment.
• Experience supporting sales initiatives and customer-focused marketing programs.
• Experience coordinating customer events, trade shows, and promotional activities preferred.

Required Skills / Abilities:

• Strong understanding of marketing strategies, branding, customer engagement, and lead generations.
• Proficiency in managing social media platforms including Facebook, Instagram, LinkedIn, and other relevant channels.
• Experience creating, scheduling, and managing content across multiple marketing platforms.
• Working knowledge of website content management systems, SEO best practices, Google Analytics, and digital advertising platforms.
• Experience with email marketing, marketing automation, and CRM systems.
• Proficiency with Canva, Adobe Creative Suite, or similar graphic design tools.
• Ability to create and edit marketing photos and videos.
• Strong written, verbal, and interpersonal communication skills.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Ability to analyze data, interpret results, and make data-driven recommendations.
• Ability to work independently while collaborating effectively across departments.
• Creative thinker with strong problem-solving abilities and initiative.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong attention to detail, professionalism, and commitment to maintaining brand consistency.
• Ability to represent PSC & Studio H2O professionally with customers, vendors, and community partners.

Physical Demands / Requirements:

• Ability to sit, stand and walk for prolonged periods, including routine movement between company locations.
• Frequent use of computer, keyboard, mouse, telephone, and other standard office equipment.
• Ability to read, review and analyze both printed and electronic materials
• Abillity to move throughout the showroom and office environments, including bending and reaching as needed.
• Occasional travel between customer events, trade shows, and industry-related functions.
• Ability to lift, carry and transport marketing materials, displays, and other work-related items(up to 25 pounds.

Work Environment:

• Primary work environment is an indoor, climate-controlled office setting.
• Regular interaction with employees, customers, vendors, manufacturers, and leadership teams.
• Fast-paced, collaborative environment requiring flexibility and responsiveness.
• Frequent use of computers, marketing software, and communication platforms.
• Occasional attendance at trade shows, industry events, customer functions, and community engagement activities.