PR/Media Relations Specialist

We are looking for a skilled PR/Media Relations Specialist to support a leading healthcare organization. This permanent role focuses on building media visibility, shaping compelling stories, and strengthening the public profile of physicians and the broader network. The position also plays a key part in handling sensitive communications matters with sound judgment and professionalism.Responsibilities:• Develop and execute media outreach strategies that generate meaningful press attention for organizational priorities and initiatives.• Write press materials, statements, and other communications that clearly convey complex healthcare topics to external audiences.• Strengthen physician visibility by identifying thought leadership opportunities and positioning subject matter experts in relevant media conversations.• Cultivate and maintain productive relationships with reporters, editors, and other media contacts to support ongoing coverage opportunities.• Manage both planned and time-sensitive public communications efforts, including responses to issues that require careful coordination and messaging.• Partner with internal stakeholders to gather information, shape narratives, and ensure communications align with organizational goals.• Monitor media activity and evaluate coverage results to refine outreach efforts and improve future campaign performance.