Digital Marketer

Job Description

Job Description



We are hiring a full time Digital Marketer to grow our coffee roastery and wholesale equipment business. You will manage social media on LinkedIn, Facebook, and Instagram, write engaging newsletters, and drive online sales through creative digital campaigns.

** Job Details **

1. ** Role: ** Digital Marketer
2. ** Industry: ** Coffee Roasting and Wholesale Equipment
3. ** Location: ** On-site

Key Responsibilities

1. Manage social media channels like LinkedIn, Facebook, and Instagram.
2. Create and design engaging email newsletters for clients and customers.
3. Plan digital campaigns to drive internet sales and brand growth.
4. Track website and social media data to improve future posts

** Requirements **

1. Proven work experience in digital marketing or social media.
2. Strong writing skills for emails, ads, and social posts.
3. Knowledge of B2B marketing for LinkedIn and B2C for Instagram and Facebook.
4. Ability to track sales growth and web traffic tools.

Software and Tool Requirements

1. ** Email Marketing: ** Proficiency in platforms like Mailchimp, Klaviyo, or Brevo to design and track newsletters.
2. ** E-commerce Platforms: ** Experience working with Shopify, WooCommerce, or BigCommerce to manage online sales.
3. ** Social Media Management: ** Mastery of scheduling and planning tools like Meta Business Suite, Hootsuite, or Later.
4. ** Content Creation: ** Basic graphic design and editing skills using Canva, Adobe Express, or Photoshop.
5. ** Analytics: ** Ability to monitor performance using Google Analytics, Meta Pixel, and built-in social media insights. [1]

** Requirements **

1. Proven work experience in digital marketing or social media.
2. Strong writing skills for emails, ads, and social posts.
3. Knowledge of B2B marketing for LinkedIn and B2C for Instagram and Facebook.
4. Ability to track sales growth and web traffic tools.