VP, Marketing

BusRight Vision We believe public education creates freedom, and that access to that education starts with a safe and reliable ride to school. That's why we built BusRight, a modern transportation platform trusted by hundreds of thousands of Transportation Directors, drivers, and parents across the country to make school transportation safer, smarter, and more equitable. We recently announced a $30M fundraise and are excited to continue to invest in new innovative solutions to power our country's largest mass transit system - school buses. Purpose The VP of Marketing exists with a laser-focused commercial objective: to create marketing qualified leads that result in closed won revenue. Reporting directly to our CEO and working closely with teams across the Commercial organization, the VP of Marketing will be responsible for developing and executing a strategy that generates demand, improves conversion, and delivers messaging, campaigns, and programs that move prospects through the sales funnel. We're utilizing proven Marketing tactics that we know to be working - including attending in-person events, producing online webinars, and conducting email marketing campaigns. We're ready to go a step further by harmonizing and optimizing these initiatives within a scalable, strategic marketing plan that will support delivery of consistent 100% YoY growth. As our first VP of Marketing, you'll be responsible for answering 5 core questions regarding key revenue-driving initiatives: Demand gen channels and initiatives. What mix of channels and tactics (webinars, website, PR, print, digital, and "off the beaten path" ideas) should we invest in to generate demand most efficiently? In?person events strategy. How should we design, execute, and measure a scalable in?person events strategy across vast territories? Programming and collateral for pipeline growth. What content, social proof points, and referral incentives do we need to create to generate more marketing qualified opportunities and accelerate the sales cycle? Data and GTM intelligence. How should we derive actionable insights from our outreach and CRM data, and create strong marketingsales alignment to reliably support our "hub?and?spoke" GTM model? Audience strategy. Who are our priority audiences, how do we segment them, and what does an effective persona?driven messaging strategy look like for each? #J-18808-Ljbffr