VP of Business Development & Strategic Growth

Job Description

Job Description

Vice President Business Development and Strategic Growth

Position Summary

The Vice President in this role is responsible for developing and executing the company’s strategic sales growth initiatives with a primary focus on new market expansion, customer diversification, and sustainable revenue growth. This executive leader will build and lead a high-performing sales and business development organization, establish scalable processes and performance metrics, and partner cross-functionally to drive market penetration and long-term customer value.

The VP will combine strategic leadership with operational execution, using data-driven decision-making to identify growth opportunities, improve sales effectiveness, and ensure accountability against revenue and diversification goals.

Key Responsibilities

Strategic Growth & Market Expansion

• Develop and execute a comprehensive sales strategy aligned with corporate growth objectives. 
• Identify and penetrate new markets, industries, geographic regions, and customer segments. 
• Drive customer diversification initiatives to reduce concentration risk and expand revenue streams. 
• Evaluate market trends, competitive landscape, and emerging opportunities to position the company for long-term growth.
• Create pricing and margin structure to drive profitable growth 
• Collaborate with executive leadership to define annual and multi-year revenue targets and growth plans. 
• Establish strategic partnerships and business development initiatives that support expansion goals. 

Sales Leadership & Team Development

• Build, lead, and scale a high-performing sales and business development organization. 
• Recruit, hire, onboard, and retain top sales talent. 
• Coach, mentor, and develop sales leaders and team members to improve performance and leadership capability. 
• Establish clear performance expectations, accountability measures, and career development plans. 
• Create and manage compensation plan for sales to incent growth.
• Foster a culture of collaboration, customer focus, accountability, and continuous improvement. 
• Lead regular pipeline reviews, forecast meetings, and strategic account planning sessions. 

Revenue Generation & Pipeline Management

• Own sales pipeline development, forecasting accuracy, and achievement of revenue targets. 
• Work with Marketing/Product Management to build sales funnel to support sales growth through trade shows, email campaigns, and market research. 
• Implement scalable sales processes, methodologies, and best practices to improve conversion rates and sales velocity. 
• Ensure disciplined opportunity management through CRM utilization and reporting standards. 
• Drive strategic account growth and executive-level customer engagement. 
• Partner with marketing engineering and operations teams to align lead generation, customer acquisition, and customer retention efforts. 

Data Analytics & Performance Metrics

• Develop and maintain KPI dashboards and reporting frameworks to measure progress toward growth objectives. 
• Establish metrics related to:
  • Revenue growth 
  • New customer acquisition 
  • Customer diversification 
  • Pipeline health 
  • Market penetration 
  • Sales productivity 
  • Win/loss analysis 
  • Forecast accuracy 
• Use data analytics to identify trends, risks, and opportunities and adjust strategy accordingly. 
• Provide regular executive reporting and board-level updates on sales performance and strategic initiatives. 

Cross-Functional Leadership

• Partner with Engineering, Operations, Finance, Marketing, and Executive Leadership to ensure alignment between sales strategy and organizational objectives. 
• Support pricing strategy, contract negotiations, and strategic customer engagements. 
• Provide market intelligence and customer feedback to influence product/service development and operational priorities. 
• Serve as a key contributor to overall business strategy and organizational planning.

  Experience Required

• 10-15+ years in B2B technology sales/business development 
• At least 5 years leading commercial organizations 
• Experience selling engineered products—not catalog products 
• History of creating new markets 
• Experience selling into large/small OEMs 
• Proven ability to close $1M+ opportunities 
• Experience building and leading national or global sales teams 
• Engineering-oriented technical sales background 
• Experience working with international suppliers and manufacturers 

Industry Experience (at least two desired)

• Medical Devices
• Industrial Automation
• Military / Defense Electronics
• Commercial Aviation
• Broadcast / Professional Video
• Heavy Equipment / Agriculture
• Transportation
• Embedded Computing
• Semiconductors
• Display Technology (ideal but not required)
• Optics / Imaging

Technical Knowledge

Strong understanding of:

• Display technologies
• Embedded systems
• Electronics manufacturing
• Contract manufacturing
• Supply chains
• NPI process
• Engineering development cycles
• Product roadmaps
• Voice of Customer
• Value selling
• Design-win selling

Travel Requirements

This role requires approximately 25–30% travel to support customers, attend industry trade shows, develop strategic partnerships, and strengthen executive customer relationships.

Compensation & Benefits

  Market-competitive executive compensation package including: 

• Base salary 
• Performance-based bonus opportunity 
• Comprehensive medical, dental, and vision insurance 
• 401(k) with up to 6% company match 
• Paid Time Off, company holidays and floating holidays
• Additional executive benefits commensurate with experience