Sr. Digital Marketing Coordinator

Sr. Digital Marketing Coordinator Location: Chelmsford, MA (On-site). Permanent employment. Responsibilities Help prepare, schedule, and review social media posts. Support the YouTube channel—uploading videos, optimizing metadata, and performing regular content reviews and archival. Execute ongoing updates to pages on axis.com and assist in the development of landing pages. Conduct thorough checks—links, forms, mobile responsiveness, and translations—before any page goes live. Build UTM‑tagged links for all digital campaigns and marketing activities. Own and maintain centralized UTM documentation to ensure consistent, reliable attribution. Pull and compile weekly and monthly performance reports from GA4, YouTube Analytics, social platforms, Google Ads, and Pardot/Salesforce. Analyze homepage performance across different banners, campaigns, and CTAs. Build and maintain a regional data knowledge base—including SOPs and benchmarks. Support campaign execution by maintaining project trackers and coordinating the collection and organization of creative assets needed for launch. Track committed marketing expenses and support the expense process. Support the Digital Marketing & Marketing Operations team with ad‑hoc requests. Qualifications 2–3 years of experience in digital marketing. Bachelor’s degree in Marketing, Communications, or a related field. Experience with marketing automation/CRM tools (Pardot and Salesforce). Proficiency in GA4 and comfort navigating native analytics on social and video platforms. Strong Excel skills for data manipulation, reporting, and visualization. Exceptional attention to detail, analytical curiosity, strong organizational and project management skills, and clear proactive communication. Target Salary The approximate pay range for this role is $70K-$83K. Actual compensation will depend on qualifications, experience, and location. Benefits Employer‑offered training and tuition reimbursement. Health, dental, vision, and fitness/health and wellness programs. Paid parental leave and dependent‑care reimbursement account. Generous vacation benefits and a 3‑week sabbatical on a 5‑year anniversary and every 5 years thereafter. 401(k) program with employer matching. #J-18808-Ljbffr