Marketing Campaigns Manager — Gerente de Campañas de Marketing

$85k - $105k

PubliPega

Marketing Campaigns Manager — Gerente de Campañas de MarketingEstados UnidosSan FranciscoTrabajo Remoto---Ver másServicioAsistente Virtual TecnologíaEmpleos Marketing Remoto **Empresa:**GenScript**País:**Estados Unidos**Ciudad:**San Francisco**Tipo de empleo:**Trabajo RemotoSitio web empresa---## Descripción del empleo**Empresa:** GenScript Biotech Corporation **Modalidad:** Remoto — Estados Unidos **Salario estimado:** **US$85.000–US$105.000 anuales**, dependiendo de la experiencia.---## **Sobre la empresa**GenScript Biotech Corporation (código bursátil **1548.HK**) es un grupo global de biotecnología fundado en 2002, con presencia en **Norteamérica, Europa, China y Asia-Pacífico**.Sus principales áreas de negocio incluyen:* Servicios de investigación y desarrollo para ciencias de la vida (**Life Science CRO**).* Productos de enzimas y biología sintética.* Desarrollo y fabricación de productos biológicos.* Terapias celulares.La visión de GenScript es convertirse en la **empresa de biotecnología más confiable del mundo**, utilizando la biotecnología para mejorar la salud de las personas y la naturaleza.---# **Descripción del puesto**GenScript busca un/a **Marketing Campaigns Manager, International** para incorporarse al departamento de **Integrated Communications & Content**.**Reportará a:** Lead of Campaign Marketing Team **Ubicación:** Remoto — Estados Unidos **Salario:** US$85.000–US$105.000 anuales.---# **Principales responsabilidades**### **1. Desarrollo de campañas de marketing*** Trabajar con diferentes equipos de la empresa en la elaboración de **briefs de marketing** y en el análisis profundo de las necesidades y características de los clientes.* Transformar las necesidades comerciales en **campañas de marketing concretas**.* Desarrollar estrategias creativas basadas en datos e insights.* Definir las audiencias objetivo.* Generar ideas creativas.* Planificar campañas **omnicanal**.* Definir métodos para evaluar los resultados de las campañas.### **2. Creación y gestión de contenidos*** Supervisar la creación de contenido tanto interno como externo, incluyendo: + Piezas visuales. + Videos y contenido audiovisual. + Emails. + Redes sociales. + Otros materiales de marketing.* Asegurar que todo el contenido se produzca de acuerdo con los **plazos establecidos**.* Garantizar que los materiales respeten las **guías de marca** y las estrategias comerciales.### **3. Storytelling y construcción de marca*** Desarrollar el **storytelling de la marca GenScript LSG** a través de las diferentes campañas.* Mantener consistencia y continuidad estratégica entre las distintas campañas y formatos.* Amplificar el contenido a través de múltiples **puntos de contacto con la audiencia**.### **4. Gestión y optimización de campañas*** Optimizar los procesos de planificación y gestión de campañas.* Mejorar las herramientas utilizadas por el equipo de marketing.* Garantizar la producción e implementación de materiales de campañas y eventos con **alta calidad y dentro de los plazos establecidos**.### **5. Análisis y optimización*** Supervisar el progreso de las campañas.* Analizar la efectividad de las acciones de marketing.* Crear **informes de resultados**.* Proponer recomendaciones y mejoras para optimizar las campañas.### **6. Gestión del equipo*** Supervisar la participación y desempeño del equipo de campañas de marketing.* Contribuir al desarrollo de sus capacidades.* Evaluar su rendimiento.* Motivar e inspirar al equipo.---# **Requisitos*** Título universitario de **Bachelor’s degree o superior**. La carrera específica no está limitada.* **5+ años de experiencia laboral**.* Al menos **2 años de experiencia relacionada con estrategia y ejecución de campañas de marketing**.* Se valora experiencia o formación en la industria **biomédica o biotecnológica**.* Conocimiento del proceso y las metodologías de: + Planificación de campañas. + Ejecución de campañas. + Análisis de campañas.* Conocimiento de **canales y estrategias de marketing digital**.* Se valora experiencia planificando y ejecutando **eventos online y presenciales de gran escala**.* Fuertes capacidades de: + Análisis de mercado. + Pensamiento estratégico. + Análisis de datos.* Excelentes habilidades de: + Organización. + Coordinación. + Comunicación.* Capacidad para conversar y coordinar planes con diferentes partners y áreas, como: + Product Managers. + Regional Marketers. + Canales de EMKT. + Otros equipos internos.* Capacidad para gestionar **múltiples objetivos, proyectos y tareas simultáneamente** y cumplir con los plazos.* **Inglés hablado fluido** y excelentes habilidades de lectura y escritura.
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