Digital Marketing Specialist

Your role At Atlas Copco, we don't just value the work you do; we value who you are. We're a global technology leader with a 150-year legacy, aiming to make a positive impact on industries and communities around the world. Our commitment to sustainability and innovation keeps us moving forward, and we're looking for dynamic individuals who want to be part of that journey. Who Thrives Here? At Atlas Copco, success comes from those who are curious, innovative, and committed to excellence. If you enjoy working in a dynamic environment and thrive on problem-solving, you'll feel at home here. This role is ideal for someone who delivers accurate, timely results while managing multiple priorities, focuses on detail, uses data to drive decisions, and faces challenges with creativity and resilience. Are you our next Digital Marketing Specialist? We are seeking a creative, analytical, and results-oriented Digital Marketing Specialist to help drive our digital presence and support business growth. In this role, you will develop and optimize digital experiences across our website, marketing automation platforms, paid advertising, email marketing, and social media channels. You'll collaborate with cross-functional teams to deliver engaging customer journeys while leveraging data, emerging technologies, and best practices to continuously improve performance. Here's how you'll make an impact: Manage, maintain, and optimize website content and landing pages using Adobe Experience Manager (AEM) to support product launches and marketing campaigns. Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices. Collaborate with product marketing, sales, and subject matter experts to develop customer-focused digital content. Design, execute, and optimize email marketing campaigns, customer journeys, forms, and landing pages using Salesforce Marketing Cloud. Segment audiences, personalize communications, and optimize marketing automation programs based on campaign performance and insights. Plan, manage, and optimize paid digital advertising and social media campaigns across Google, LinkedIn, and other digital platforms. Measure, analyze, and report on digital marketing performance using Google Analytics and other reporting tools to drive continuous improvement and lead generation. Stay current on digital marketing trends, AI, and emerging technologies, recommending and implementing innovative strategies to improve marketing effectiveness. To succeed, you will need Bachelor's degree in Marketing, Communications, Business, or a related field. 3+ years experience in digital marketing within an industrial manufacturing or automation background. Experience managing website content using Adobe Experience Manager (AEM) or a comparable content management system (CMS). Experience with Salesforce Marketing Cloud or a similar marketing automation platform. Experience planning and managing paid digital advertising campaigns. Working knowledge of SEO, Google Analytics, and digital marketing best practices. Strong written and verbal communication, organizational, and project management skills. In return, we offer Professional Development : Opportunities for growth, training, and career advancement. Comprehensive Benefits : Medical, Dental, Vision, Disability, Life, and more. Financial Security : 401(k) with a baseline company contribution and matching opportunities starting at 6%, increasing further with tenure. Work-Life Balance : Generous paid time off, a comprehensive holiday package, and flexible scheduling options where available to support your well-being. Family Support : Paid Maternity & Parental Leave. Wellness Perks : Gym, Education, and Health Reimbursements. Rewarding Culture : An inclusive environment that celebrates innovation, teamwork, and diversity. Job location This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our HQ in Auburn Hills, Michigan. #J-18808-Ljbffr