Dealer Advisor
J.D. Power
Job Description: Job Title: Digital Dealer Advisor Location: Remote | USA (Western PA/Upstate NY) Reports to: Manager, Digital Dealer Consultants Employment Type: Full-time About the Role: The Digital Dealer Advisor serves as a trusted advisor to the OEM’s dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations. The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. The Digital Dealer Advisor serves as a trusted advisor to the OEM’s dealer network, providing expert guidance across all areas of digital marketing and online retail performance. This role is responsible for conducting program performance reviews, offering vendor recommendations, and delivering ongoing consultative services that drive measurable improvements in dealership sales and service operations. The ideal candidate brings strong proficiency in dealership websites, SEO, SEM, social media, reputation management, CRM platforms, and Google AdWords. You will be a key player in the digital success of your assigned Dealers. This role will consist of 80% travel. Support and train dealers and regional teams on digital marketing products, services, and best practices. Stay current on emerging digital trends and ensure dealer alignment with approved program offerings. Analyze and report on digital performance metrics to identify growth opportunities at both the dealer and regional levels. Communicate cross‑tier program benefits to help dealers optimize participation and results. Educate dealers on effective digital marketing strategies and best practices. Work with dealers to diagnose and resolve digital marketing challenges. Provide guidance on OEM digital systems, processes, and lead management best practices. 3+ years working in the automotive industry
- General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
- Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
- Self-starter with ability to manage multiple projects.
- Ability to deliver instructions in a clear and concise manner, providing the proper materials and documentation when necessary.
- Identify risk and work with other leaders and internal groups to resolve conflict.
- The range represents what we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.
- We power our customers’ success. Everything we do is focused on helping customers make better decisions and achieve better outcomes.
- We are innovative, collaborative, and grounded in data. Independence, integrity, and credibility are the foundation of our work.
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