Digital Marketing and Social Media Specialist

Job Description

Job Description

The Social Media and Digital Marketing Specialist with 5+ years experience who will be responsible for developing, implementing, and managing our digital marketing strategy to enhance our organization’s online presence. This role will involve creating engaging content, managing social media platforms, coordinating online campaigns, and analyzing digital metrics to improve engagement and outreach. The ideal candidate will have a deep understanding of Islamic values and practices to ensure that all digital content aligns with our organization’s mission and values.

Key Responsibilities:

Social Media Management:

• Develop, manage, and execute social media strategies across platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.
• Create and curate content that reflects Islamic values, including posts, images, videos, and infographics.
• Engage with followers by responding to comments, messages, and inquiries in a timely and respectful manner.
• Monitor social media trends and adjust strategies to maintain relevance and engagement.

Content Creation & Management:

• Produce high-quality, original content for digital channels that aligns with the organization’s mission and goals.
• Collaborate with the communications team to develop content calendars and campaigns for religious events, community programs, and educational initiatives.
• Manage and update the organization’s website with relevant content, including blog posts, announcements, and event information.

Digital Campaigns:

• Plan and execute digital marketing campaigns, including email marketing, online fundraising, and outreach programs.
• Use SEO, SEM, and other digital tools to increase the visibility of the organization’s online presence.
• Coordinate paid advertising campaigns on social media and Google Ads, ensuring alignment with the organization’s values and objectives.

Analytics & Reporting:

• Track, analyze, and report on key metrics related to social media engagement, website traffic, and digital campaign performance.
• Provide insights and recommendations based on data to optimize future campaigns and strategies.
• Stay updated on the latest digital marketing trends and best practices to continually enhance the organization’s digital footprint.

Community Engagement:

• Foster online communities that support the organization’s mission by encouraging participation in discussions, events, and campaigns.
• Collaborate with other Islamic organizations, influencers, and community leaders to amplify the organization’s message and outreach.

Compliance & Ethical Considerations:

• Ensure all digital content and campaigns adhere to Islamic values, ethical standards, and the organization’s policies.
• Respect privacy and confidentiality in all digital communications and content management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (5+ years) in social media management, digital marketing, or a related role, preferably within a nonprofit or religious organization.
• Experience with content creation, including graphic design, video editing, and copywriting.
• Strong understanding of Islamic values, culture, and practices.
• Proficiency in social media platforms and digital marketing tools (e.g., Hootsuite, Google Analytics, Mailchimp).
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop innovative content and campaigns.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Ability to work independently and collaboratively in a fast-paced environment.
• Deep commitment to Islamic values and the mission of the organization.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously.
• High level of integrity and professionalism.

This is a full-time, 100% in-office position at our Romeoville location. Compensation will be based on experience.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person
Company Overview: Al-Furqaan Foundation is a registered 501(c)(3) non-profit, tax-exempt nationwide Islamic organization based in Chicago, IL, established in 2003. Al-Furqaan Foundation is a distinguished international dawah organization with a steadfast commitment to disseminating the profound teachings of the Quran while upholding its five fundamental rights for Muslims: belief, recitation, understanding, action, and propagation.