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Brand Marketing Manager

Nypro DR

At Jabil (NYSE: JBL), we are proud to be a trusted partner for the world's top brands, offering comprehensive engineering, supply chain, and manufacturing solutions. With 60 years of experience across industries and a vast network of over 100 sites worldwide, Jabil combines global reach with local expertise to deliver both scalable and customized solutions. Our commitment extends beyond business success as we strive to build sustainable processes that minimize environmental impact and foster vibrant and diverse communities around the globe. Jabil is seeking a Brand Marketing Manager to work onsite in our corporate headquarters in St. Petersburg, FL. How will you make an impact? As a Brand Marketing Manager with Jabil, you will build and manage Jabil's enterprise paid marketing program while overseeing core corporate brand materials. You will also be responsible for translating company strategy into paid campaigns that increase awareness and understanding of Jabil's capabilities. The Brand Marketing Manager will also drive the development of Jabil's brand assets, templates, and guidelines in collaboration with other members of the Enterprise Marketing and Communications team, ensuring consistent, accurate company messaging. What will you do? Develop Jabil's enterprise paid marketing plan, recommending campaign priorities and channel investments (across digital, print, OOH, etc.) based on the company's growth strategy, with distinct approaches for target customer personas and prospective employees. Partner with business marketing and talent acquisition teams to align campaigns with local and business needs while maintaining a consistent enterprise brand. Lead integrated campaigns that connect with earned media and existing organic content, develop campaign briefs that define objectives, audiences, messaging, and measurement. Establish briefing and approval workflows, provide functional guidance to the specialist, and present campaign results to leadership. Manage day-to-day relationships with media buying agencies and content partners (as required), setting expectations, reviewing performance, and evaluating new opportunities with media publishers and industry organizations. Collaborate with team members to launch a baseline brand study through paid campaigns and ongoing tracking. Assess awareness and perception changes alongside campaign efficiency and translate findings into recommendations. Work with Jabil's content and creative teams to develop brand assets for paid and organic distribution, including original research, documentary-style storytelling, interactive experiences that explain Jabil's capabilities, and other forms of thought leadership that leverage creative or emerging media formats. Collaborate with other members of the Enterprise Marketing and Communications team to develop and maintain brand assets, overview materials, templates, messaging, and guidelines that help teams present Jabil consistently across businesses, functions, and regions. You will also coordinate content approvals, support the adoption of these materials across the organization, and establish a regular asset review schedule. Maintain a central, approved source of corporate facts and figures, documenting their sources and verification dates. Coordinate with relevant internal stakeholders to validate updates and ensure consistent use across all external communications, organic and paid. Other duties as they may be assigned. How will you get here? Education & Experience: Bachelor's degree in marketing, advertising, communications, English, or a related field required. At least 5 years of proven experience in paid media or integrated brand marketing for B2B companies, including hands-on campaign management and agency oversight. Experience in manufacturing, engineering, supply chain, or advanced technology strongly preferred. Ability to provide a Portfolio with 5+ samples demonstrating B2B writing and/or content development experience. Knowledge, Skills, and Abilities: Proven experience as a brand marketing manager, paid media manager, or similar role in B2B environments. Exceptional written and verbal communication skills, with the ability to distill complex information into clear, engaging messages, demonstrated in a portfolio and/or work sample. Strong knowledge of brand marketing strategies, tactics, tools, across digital platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager), print, and OOH. Familiarity with GEO, AEO, and SEO best practices and willingness to learn quickly as this field rapidly evolves. Strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment. Creative thinking and problem-solving abilities. Comfortable working independently and as part of a cross-functional team in a dynamic, rapidly shifting environment. Possesses a global perspective and cultural sensitivity. Proficiency in the use of personal c #J-18808-Ljbffr Nypro DR

Vacancy posted 4 days ago
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