Growth & Marketing Strategy Lead

Role Description

We are looking for a strategic marketing leader who can help shape the future of Paradigm Life. This role is for a builder who can create clarity, drive demand generation, strengthen messaging, and build scalable marketing systems inside a rapidly evolving company.

You will lead the development and execution of integrated marketing initiatives that:

• Generate measurable pipeline growth
• Strengthen market positioning
• Improve operational efficiency
• Translate complex ideas into clear, compelling narratives

This is not a coordination role. You will operate as a strategist, operator, and execution leader responsible for driving outcomes, not simply managing activity.

What You’ll Own

• Demand Generation & Campaign Strategy: Build and optimize multi-channel campaigns that drive measurable business growth.
• Narrative & Positioning: Help shape and operationalize Paradigm Life’s messaging, positioning, and thought leadership.
• AI-Enabled Marketing Operations: Implement AI-assisted workflows and systems that improve speed, quality, and scalability.
• Marketing Process Leadership: Create structure, prioritization, and operational clarity across campaigns and initiatives.
• Performance Optimization: Use data, attribution, and funnel insights to improve campaign effectiveness and business outcomes.

What Success Looks Like

Within the first 12 months, you will help:

• Increase marketing-sourced pipeline growth
• Improve conversion performance across the funnel
• Strengthen brand and messaging consistency
• Implement scalable AI-assisted workflows
• Improve execution reliability across marketing operations

Qualifications

• 5+ years leading multi-channel marketing initiatives
• Experience owning measurable business outcomes
• Strong strategic communication and messaging ability
• Proven campaign and demand generation leadership
• Experience operating in fast-moving or evolving environments
• Comfort using AI tools and workflow automation in marketing

Core Traits

• Think strategically and execute decisively
• Create clarity in ambiguity
• Communicate directly and intelligently
• Take ownership without waiting for permission
• Naturally improve the systems around you

This Role Is NOT For You If…

• You need excessive direction before acting
• You avoid accountability tied to results
• You resist AI-enabled ways of working
• You struggle managing competing priorities
• You prefer coordination over ownership

First 90 Days

• Assess current marketing systems and campaigns
• Identify immediate growth opportunities
• Improve operational clarity and prioritization
• Implement early AI-assisted workflow improvements
• Build a roadmap for scalable demand generation

Company Description

Paradigm Life helps clients build financial certainty, independence, and long-term legacy through principle-based financial strategies. We believe wealth should create freedom and alignment, not confusion or fragmentation. We are building a technology-enabled, human-centric company designed to scale trusted guidance without sacrificing meaningful relationships or strategic thinking.

Application Process

Candidates should be prepared to discuss:

• Measurable marketing outcomes they personally drove
• Examples of AI integration into workflows
• How they approach ambiguity and prioritization
• How they would approach their first 90 days in this role