Digital Marketing Specialist (SEO/SEM)

Add Flavor to Your Career – Explore New Opportunities at Lee Kum Kee! Ready to bring fresh energy to your career? At Lee Kum Kee, we’re committed to your growth, offering a place where creativity and innovation thrive. If you're eager to make an impact and advance your career, apply today and start adding flavor to your professional life! ABOUT THE COMPANY Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards. Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in City of Industry, CA with more than 500 employees (Americas Zone). We are looking for the best and brightest talents to join our company and work together to bring the next level of success! BENEFITS Medical, Dental, and Life Insurance coverage 401(k) Retirement Plan through Principal Ten (10) Paid Holidays Five (5) Sick Days Position Summary The Digital Marketing Specialist (SEO/SEM) at LeeKumKee is responsible for executing, and optimizing paid media campaigns across digital platforms. This role requires a strategic thinker with hands‑on experience in social media advertising, Google Ads, Bing Ads, retailer‑specific search ad and email marketing. The ideal candidate will focus on conversion optimization, audience targeting, and bid strategy management, under supervision of the manager, to drive cost-effective acquisitions and maximize return on investment (ROI). Additionally, this role will collaborate with internal teams and external stakeholders to align media efforts with business objectives and meet key result areas (KRAs). Essential Functions Develop, manage, and optimize paid media campaigns across Facebook, Instagram, LinkedIn, TikTok, and Pinterest to enhance brand visibility and drive conversions. Manage Google Ads campaigns (PMax, Display, Search) with different bid strategies to minimize CPA while maximizing performance and return on investment. Develop and execute website SEO and AIO (AI Optimization) strategies using Google Search Console and Google Analytics to improve organic visibility, search performance, and AI-driven discovery across search platforms. Develop and implement email marketing campaigns using Mailchimp, including automation flows and segmentation strategies to grow and maintain an engaged subscriber base. Conduct A/B testing on creatives, ad copies, landing pages, and bidding strategies to improve conversion rates and campaign effectiveness. Leverage full-funnel marketing approaches to optimize audience targeting and engagement. Monitor, analyze, and report on campaign performance to optimize ROI and provide actionable insights to stakeholders. Stay updated with industry trends and emerging digital marketing technologies to ensure strategies remain competitive and effective. Work cross‑functionally with internal teams and external partners to align media strategies with business goals while meeting Key Performance Indicators (KPIs) and Key Result Areas (KRAs). Qualifications A bachelor’s degree in marketing, advertising, business, or a related field required. 3+ years of experience in media buying and digital advertising. Hands‑on experience with Google Ads, Bing Ads, Meta Ads, and other social platforms. Strong understanding of bid strategies, audience targeting, and retargeting techniques. Proficiency in Mailchimp or similar email marketing platforms. Experience with conversion rate optimization (CRO) and A/B testing methodologies. Ability to leverage data analytics tools (Google Analytics, Meta Business Manager, etc.) to optimize performance. Strong communication and organizational skills to work with various stakeholders. Google Ads Certification and Meta Blueprint Certification are a plus. Prior experience in the food industry is a plus. It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr