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Media Relations Account Supervisor

Full-time

Hiebing

TheAccount Supervisor Media Relations Lead inPR Social & ContentDepartmentis a seniorreporter-facing role responsible for guiding proactive and reactive earned media strategy for some of the agencys most high-profile brands. This role requires deep media relationsexpertise strong national and regional reporter relationships and confident counseling in complex fast-moving situations.

The ideal candidate brings8 years of full-time PR experienceand is equally comfortable setting media strategy pitching top-tier outlets managingannouncementsandtriagingissues and rolling up their sleeves toedit andwrite clear compelling materials. This is a client-facing leadership role that partners closely with senior clients internal account leads and cross-functional teams to ensure earned media efforts are strategic disciplined and effective.

Duties & Responsibilities

Media Relations Leadership

  • Serve as a senior media relations lead for clients setting earned media strategy aligned to business priorities brandreputationand campaign goals.
  • Owneditor andreporter relationships across key national regional and trade outlets; proactivelyidentifyopportunities and manage ongoing media engagement.
  • Develop and execute proactive mediarelationsplansincluding pitching briefing materials and story developmentthat driveconsistentearned media coverage.
  • Lead preparation for major announcements brand moments and executive visibility opportunities including messaging press materials medialistsand outreachstrategy.
  • Partner with account leadership to ensure readiness for issues sensitive topics or reactive inquiries and support escalation planning as needed.

Story Development

  • Lead the creation of high-quality media materials including press releases talking points media briefs pitches Q&Adocumentsand executive bylines.
  • Conduct interviews with senior leaders and subject matter experts to extract insights and shape media-relevant narratives.
  • Apply strong editorial judgment to refine structure framing and positioning to maximize media relevance and impact.

Client Counseling & Collaboration

  • Serve as a trusted day-to-day media advisor toC-suiteclients confidently guiding recommendations and explaining media strategyrisksand opportunities.
  • Collaborate closely withotherteamsinagencyto ensure earned media aligns with integrated marketing efforts.
  • Support team members by providing guidancefeedbackand quality control on media outreach and written materials.
  • Stay current on earned media trends shifting newsroom dynamics and evolving expectations of reporters and editors.

Job Qualifications

  • 8 years of professional experiencein public relations with deep hands-on experience in media relations preferably in an agency setting.
  • Proven success securing earned media coverage and managing reporter relationships at the regional and/or national level.
  • Strong strategic instincts paired with excellent executional skillsable to lead strategy while personally owning writing and pitching.
  • Exceptional writing and editing ability particularly for media-facing content.
  • Experience counseling senior clients and executives with confidence and sound judgment.
  • Comfort managing complex high-visibility brands where accuracyconsistencyand reputation matter.
  • Proven ability to coach and develop junior team memberswith thoughtful guidance and a high bar for excellence.
  • Ability to manage multiple priorities in a fast-paced environment and remain calm under pressure.
  • Thoughtful solutions-oriented collaborator who embodies curiosityaccountabilityand aWe Before Mephilosophy.

What Makes Someone Successful Here

  • You build on ideas with a Yes and mindset
  • You bring curiosity and challenge thinking in a productive way
  • You care about both the work and the people behind it
  • You hold high standards and take ownership of outcomes
Benefits include: Hybrid work flexibility health dental insurance paid parental leave matching 401(k) profit sharing a professional development fund and many more! This position is a hybrid position.

Work Environment & Eligibility
Hybrid role based in Madison WI (in-office MondayWednesday; remote ThursdayFriday). Must be authorized to work in the U.S. without current or future sponsorship.


Required Experience:

Manager

Vacancy posted 13 days ago
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