Media Relations Account Supervisor
Hiebing
TheAccount Supervisor Media Relations Lead inPR Social & ContentDepartmentis a seniorreporter-facing role responsible for guiding proactive and reactive earned media strategy for some of the agencys most high-profile brands. This role requires deep media relationsexpertise strong national and regional reporter relationships and confident counseling in complex fast-moving situations.
The ideal candidate brings8 years of full-time PR experienceand is equally comfortable setting media strategy pitching top-tier outlets managingannouncementsandtriagingissues and rolling up their sleeves toedit andwrite clear compelling materials. This is a client-facing leadership role that partners closely with senior clients internal account leads and cross-functional teams to ensure earned media efforts are strategic disciplined and effective.
Duties & Responsibilities
Media Relations Leadership
- Serve as a senior media relations lead for clients setting earned media strategy aligned to business priorities brandreputationand campaign goals.
- Owneditor andreporter relationships across key national regional and trade outlets; proactivelyidentifyopportunities and manage ongoing media engagement.
- Develop and execute proactive mediarelationsplansincluding pitching briefing materials and story developmentthat driveconsistentearned media coverage.
- Lead preparation for major announcements brand moments and executive visibility opportunities including messaging press materials medialistsand outreachstrategy.
- Partner with account leadership to ensure readiness for issues sensitive topics or reactive inquiries and support escalation planning as needed.
Story Development
- Lead the creation of high-quality media materials including press releases talking points media briefs pitches Q&Adocumentsand executive bylines.
- Conduct interviews with senior leaders and subject matter experts to extract insights and shape media-relevant narratives.
- Apply strong editorial judgment to refine structure framing and positioning to maximize media relevance and impact.
Client Counseling & Collaboration
- Serve as a trusted day-to-day media advisor toC-suiteclients confidently guiding recommendations and explaining media strategyrisksand opportunities.
- Collaborate closely withotherteamsinagencyto ensure earned media aligns with integrated marketing efforts.
- Support team members by providing guidancefeedbackand quality control on media outreach and written materials.
- Stay current on earned media trends shifting newsroom dynamics and evolving expectations of reporters and editors.
Job Qualifications
- 8 years of professional experiencein public relations with deep hands-on experience in media relations preferably in an agency setting.
- Proven success securing earned media coverage and managing reporter relationships at the regional and/or national level.
- Strong strategic instincts paired with excellent executional skillsable to lead strategy while personally owning writing and pitching.
- Exceptional writing and editing ability particularly for media-facing content.
- Experience counseling senior clients and executives with confidence and sound judgment.
- Comfort managing complex high-visibility brands where accuracyconsistencyand reputation matter.
- Proven ability to coach and develop junior team memberswith thoughtful guidance and a high bar for excellence.
- Ability to manage multiple priorities in a fast-paced environment and remain calm under pressure.
- Thoughtful solutions-oriented collaborator who embodies curiosityaccountabilityand aWe Before Mephilosophy.
What Makes Someone Successful Here
- You build on ideas with a Yes and mindset
- You bring curiosity and challenge thinking in a productive way
- You care about both the work and the people behind it
- You hold high standards and take ownership of outcomes
Work Environment & Eligibility
Hybrid role based in Madison WI (in-office MondayWednesday; remote ThursdayFriday). Must be authorized to work in the U.S. without current or future sponsorship.
Required Experience:
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