Digital Marketing Manager

Digital Marketing ManagerWe're looking for a strategic, execution-oriented Digital Marketing Manager to own Braviant's digital marketing channels end to end — the marketing website, search visibility, and paid acquisition — including the budget, roadmap, and results behind them. This is a high-ownership role for someone who's equally comfortable building a channel investment plan, tuning a paid social campaign, and making sure our brand shows up when people (and increasingly, AI assistants) search for answers about credit and lending.You'll report to the Head of Product and own the strategy, budget, and performance of Braviant's digital marketing channels — not just executing tactically, but setting the roadmap, building the creative, tracking ROI, and reporting results to leadership. There is no in-house design or creative team, so you'll produce your own ad and landing page creative, and partner closely with Growth/Strategy, Data/Analytics, and Legal/Compliance (for regulatory review) to keep our digital presence sharp, fast, and effective at driving qualified traffic and conversions.What You'll DoStrategy & PerformanceOwn the digital marketing budget across website, SEO/GEO, and paid channels — monitor performance weekly and reallocate spend to maximize ROI and acquisition efficiencyDevelop and maintain a digital marketing roadmap that integrates website, search, and paid priorities with Braviant's broader acquisition goalsDrive strategy to grow top-of-funnel traffic, improve conversion, and optimize the customer journey across digital channelsMonitor KPIs and report outcomes, risks, and recommendations to the Head of Growth and leadership on a regular cadenceBuild and deliver clear reporting and presentations on digital marketing performance, strategy, and investment recommendationsWebsite & ContentOwn and maintain Braviant's marketing website in Webflow — pages, landing pages, forms, and overall site structureManage day-to-day updates, new page builds, and QA to keep the site accurate, fast, and on-brandDesign, write, and launch new landing pages, and continuously optimize existing ones for conversionSEO & GEO (Generative Engine Optimization)Own on-page, technical, and content SEO — keyword strategy, site architecture, metadata, and internal linking Monitor and improve visibility in traditional search (Google) and generative/AI search surfaces (ChatGPT, Perplexity, Google AI Overviews, etc.)Track rankings, organic traffic, and search visibility; recommend and execute improvementsPaid & Ad MarketingPlan, launch, and optimize paid campaigns across Meta Ads and other digital ad platformsDesign and produce the ad creative itself — static images, copy, and basic video/motion assets — for paid campaigns (no in-house design team to hand this off to)Manage budgets, audience targeting, creative testing, and bid strategy to hit acquisition cost and volume targetsIdentify and evaluate new digital acquisition channels and partnership/affiliate opportunities to diversify lead flowRoute all ad creative, landing pages, and marketing copy through Legal and Compliance for regulatory review before launchAnalytics & ReportingOwn GA4 instrumentation and reporting; track funnel performance, traffic sources, and conversion ratesBuild and maintain dashboards that give the Growth and Marketing teams a clear read on channel performanceTurn data into recommendations — what to scale, what to fix, and what to test nextCross-Functional PartnershipWork closely with the Head of Product to align digital marketing priorities with broader acquisition goalsPartner with Data/Analytics to translate performance data into actionable insights and clear recommendationsPartner with Legal and Compliance on regulatory review of all marketing creative, campaigns, and site content before publishingStay at the forefront of SEO, GEO, paid media, and AI-driven marketing technology, applying best practices to drive efficiency and growthWhat We're Looking ForExperienceBachelor's degree in Marketing, Communications, Business, or a related field4+ years of digital marketing experience with hands-on ownership of a marketing website, SEO, and paid ad campaigns (years flexible — we're open to leveling this role up or down based on candidate strength)Experience owning a marketing budget and reporting on ROI, CAC, or similar performance metrics to leadershipExperience in financial services, fintech, or another regulated industry a plusTrack record of managing a marketing site and paid channels with measurable results (traffic, conversion, cost per acquisition)Skills & ToolsHands-on experience with Webflow or a comparable CMSStrong command of GA4 for tracking and reportingExperience managing paid campaigns in Meta Ads Manager; familiarity with Google Ads a plusWorking knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and current SEO/GEO best practicesComfortable designing ad and landing page creative independently using tools like Canva, Figma, or Adobe Express — this role has no in-house design supportComfortable with basic HTML/CSS for website editsHighly analytical, with the ability to turn complex performance data into clear, decision-ready reporting for leadershipHands-on familiarity with AI tools (e.g., ChatGPT, Claude, Gemini) for research, content, and analysis — you use these daily, not occasionallyExperience with marketing automation and email platformsExperience with A/B testing and experimentationMindsetComfortable owning a broad, cross-functional scope on a lean team, from strategy down to hands-on executionBias toward action — you ship, measure, and iterate rather than over-engineering upfrontNaturally curious about performance data and willing to dig until you have an answer you trustEnergized by ambiguity and rapid change, with a natural ability to bring clarity, momentum, and structure to evolving prioritiesCollaborative and low-ego — you work well with Legal, Compliance, and GrowthActively experiments with AI tools to work faster and smarterNice to HaveFamiliarity with consumer lending or credit marketing compliance requirements, including working with Legal/Compliance on regulatory ad reviewBenefits & PerksCompensation at Braviant is competitive and commensurate with experience. Details will be discussed with qualified candidates during the interview process. In addition, we provide:Comprehensive healthcare including medical, dental, and vision coverageGenerous paid time off, including PTO, sick time, and 13 company holidays401(k) with company contributionParticipation in annual discretionary bonus planRegular team and company gatheringsWhy Join Us? This role offers real ownership over how Braviant shows up online and how our digital marketing dollars perform — from the strategy and budget behind our channels, to the words on our homepage, to how we rank in AI search, to the ads that bring people through the door. You'll work directly with our Head of Growth on problems that move the business, with the autonomy to set the roadmap and the accountability to show results. There's no red tape here — just a clear mission and room to make this function your own.Braviant is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, or any other characteristic protected by applicable law.