Coordinator, Trade Marketing

Job Description

Job Description

WHO WE ARE

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

JOB SUMMARY 

The ideal candidate will have a proactive, solutions-driven and detail-oriented work ethic and lead exemplary professionalism with our internal and external teams. They will develop ideas to integrate leads, program innovations as well as grow and nurture our Travel Advisor audiences in the business. 

The Coordinator, Trade Marketing (B2B) plays a vital role in supporting the trade marketing team in executing sales-aligned marketing initiatives for the travel advisor and agency channel. Reporting directly to the Director of Trade Marketing, this role is designed for a rising marketing professional with the ambition and capability to grow into an Associate Manager position. Working cross-functionally with internal teams, including trade marketing, sales, expeditions, B2C marketing, and trade advertising, the coordinator helps ensure consistent, high-impact messaging for the travel trade. 

Key areas of focus include consortia and strategic account marketing support, trade event coordination, educational webinars, social media content strategy and execution, lead-generating campaign support, and administrative tracking. 

ESSENTIAL DUTIES 

Consortia & Strategic Account Marketing Support 

Partner with the sales team to: 

• Support execution of the annual co-op marketing plan with consortia and strategic account partners 

• Track plan milestones in Workfront and maintain the Trade Marketing Content Calendar 

• Manage the execution of each tactic, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals 

• Report on results 

Note: Consortia are membership-based travel agency networks — such as Virtuoso, Signature Travel Network, and Travel Leaders Group — that connect preferred suppliers, such as Lindblad Expeditions, with their member travel advisors. These partnerships are a key channel for co-op marketing, advisor education, and driving bookings through the agency community. 

Trade Events & Trade Show Coordination 

• Support the planning and on-site execution of industry events and trade shows, including agenda development, transportation, booth setup, staffing, and shipping 

• Coordinate creation and distribution of trade marketing materials and collateral for events 

• Assist in developing lead generation strategies, ensuring proper tracking, reporting, and follow-up 

• Deliver post-event analysis to measure ROI and provide recommendations for continuous improvement 

• With experience, take lead ownership of select events end-to-end 

Educational Webinars 

• Support planning and execution of Travel Advisor webinars, including theme development, scheduling, and promotion 

• Help prepare engaging presentations tailored to advisor education and sales enablement 

• Coordinate with Exploration Leaders, Sales Leaders, and subject-matter experts as guest presenters 

• Manage logistics including briefing speakers, rehearsals, and technology setup 

• Track registrations, attendance, and engagement, providing detailed post-webinar reporting and recommendations 

• Grow to independently lead webinar programs as skills develop 

Social Media & Content Strategy 

• Manage curation, scheduling, and execution of trade-facing social media content across LinkedIn, Facebook, and Instagram 

• Maintain the Trade Social Content Hub on a weekly basis, developing audience specific copy and images in alignment with the marketing calendar and sales initiatives 

• Ensure alignment with overall trade marketing campaigns and messaging. 

• Monitor trade engagement on social platforms and build/share monthly performance reports 

• Suggest ways to continually improve trade social media engagement 

Administrative & Operational Duties 

• Manage the processing and tracking of trade marketing invoices, purchase orders, and budget allocations 

• Maintain internal tracking documents, campaign calendars, and deliverables dashboards 

• Assist in compiling post-campaign or post-event recap reports and insights for internal use 

• Serve as a cross-functional point of contact for trade marketing, sales, expeditions, B2C, and legal teams 

MINIMUM QUALIFICATIONS & SKILLS 

• BA/BS required in Marketing, Business or related field or equivalent industry experience 

• 2–3+ years of experience in B2B and/or B2C marketing, events, social media, or related field, preferably in the travel industry. B2B experience a plus 

• Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally. 

• Excellent organizational and project management skills, particularly in event planning and management 

• Excellent ability to multitask and meet deadlines in a fast-paced environment 

• Demonstrated critical thinking skills and solutions-driven attitude 

• Ability to work independently as well as collaboratively with demonstrated ability to work cross-functionally 

• Excellent oral and written communication skills to effectively liaise with internal teams, external vendors, and partners 

• Attention to detail, curiosity to solve problems and a focus on delivering high-quality experiences for Travel Advisors 

• Proficient computer skills in the Windows operating system, including Word, Excel and PowerPoint 

• Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos 

PREFERRED QUALIFICATIONS & SKILLS 

• Demonstrated success supporting or organizing trade shows, events, or advisor engagement programs 

• Successful management of invoices, and operational tasks 

• Experience with tools such as Salesforce, HubSpot, Canva, social media platforms, or project management software (e.g., Asana, Monday.com, Workfront) 

• Flexibility to travel and work outside of regular business hours as required for events that require onsite help 

• Passion for values-led marketing and corporate social responsibility 

Bonus of up to 5% annually

OTHER REQUIRED SKILLS

COMMUNICATION SKILLS 

Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos.   Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor. 

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee will also be required to write and type.  The employee is occasionally required to stand, walk, and reach with hands and arms.  

OUR BENEFITS

• Travel benefits for employees and their family 

• Voyage of Discovery trips for employees to travel as guests  

• Health insurance including Medical, Dental, Vision  

• 401(k) plan with employer match  

• Long-Term Disability, Life & AD&D Insurance

• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care  

• Pre-Tax Commuter Benefit  

• 7-8 Paid Holidays

• 1 Floating Holiday Options 

• Up to 15 days of vacation (pro-rated per anniversary year)

• Parental Leave

• Sick/personal days per city & state ordinance

• Pet Insurance discount

COMPENSATION STATEMENT

Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.

For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.

Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.