Marketing Technology, Analytics Specialist

Responsibilities Own tag management end-to-end, including implementation of third‑party tracking scripts and pixel deployments for new channel launches Administer and maintain Adobe Analytics, including variable configuration, report suite management, user access and permissions, event tracking setup, and day‑to‑day data validation Manage platform administration across core MarTech tools, including Salesforce Marketing Cloud, Optimizely, and Osano, covering user access, environment health, and operational support Ensure proper implementation and maintenance of the consent management platform (Osano), including monitoring new cookies, aiding classification workflows, and supporting compliance updates Coordinate MarTech release management, supporting QA, deployment scheduling, and release documentation across platforms Provide technical support for email and SMS platforms (Salesforce Marketing Cloud, Responsys), ensuring data extensions, automations, and integrations function properly Own operational documentation and training materials for MarTech platforms, supporting knowledge transfer and standardized processes across the team Requirements 3–5 years of experience in marketing technology, marketing operations, or digital analytics roles Hands‑on experience with Adobe Launch or an equivalent tag management system (Tealium, GTM), including pixel implementation and tag governance Working knowledge of Adobe Analytics, including variable configuration, report suite administration, and event tracking Experience with Salesforce Marketing Cloud or equivalent email/SMS platform (data extensions, journey management, integrations) Familiarity with consent management platforms (Osano or similar) and basic privacy compliance workflows Working knowledge of SQL and ability to validate data flows and troubleshoot platform integrations Experience troubleshooting tracking implementations, resolving data discrepancies, and coordinating cross‑platform QA Strong attention to detail and comfort operating in a platform administration and governance context Experience working cross‑functionally in Agile environments #J-18808-Ljbffr Jobtailor