Founding Sales Lead

Lead US sales at one of the fastest-growing companies in custom packaging. Close the deals that prove the market, then build and lead the team that scales it. About Brand Your Brand Your is modernizing the packaging industry. We make brands unforgettable through custom packaging that's accessible, fast to produce, and strong enough to carry their identity with confidence. We're one of the fastest-growing businesses in the space, supporting thousands of coffee shops, bakeries, restaurants, and retailers. Our customers range from neighborhood favorites like Upside Pizza, JEJU, and Croft Alley to global names including Blank Street, GoPuff, Heinz, Monocle, Café Kitsuné, and Ole & Steen. Everything we do is customer-centric: transparent pricing, intuitive ordering tools, advanced tracking, and a digital platform that makes custom packaging genuinely easy to buy. In 2026 we launched in the United States. Now we're hiring the person who will define this market for us. The Role You'll own sales for our US expansion, and build the team that scales it with you. This is a player-coach role in two acts. In act one, you sell: owning New York end to end, prospecting, walking into venues, running discovery with owners and operators, and closing high-value customers. You'll prove the US playbook with your own numbers, working directly with our founders. In act two, you scale it: as the territory converts, you'll hire, ramp, and lead the first US sales reps against the playbook you built. Perform, and the path is real: own the New York team, then the East Coast, and shape our national expansion from there. This isn’t a vague someday promise. Growing the team is part of the mandate, and you'll be measured on both the revenue you close and the engine you build. If you're a strong closer who's been waiting for the chance to lead, this is that job. What You'll Do First, sell: Build pipeline from scratch through outbound prospecting and in-person outreach across hospitality and takeaway brands in NYC Run high-quality discovery meetings, recommend the right packaging solutions, and close new business Maintain a disciplined follow-up cadence across email, calls, texts, and visits to drive conversion Learn customer objections fast and refine messaging to improve win rates Consistently hit monthly and quarterly new business targets Then, build: Codify what works into a repeatable US sales playbook: ICP, outreach cadences, discovery frameworks, objection handling Partner with the founders on territory strategy, targets, and comp design for the US team Hire, onboard, and coach the first US sales reps as the market grows Keep CRM data accurate and current, and set the pipeline hygiene standards the team will inherit Feed customer insights back to marketing and operations to sharpen positioning and fulfilment Who You Are 3 to 6 years in B2B sales with a track record of hitting quota; you can walk us through your numbers Proven at outbound prospecting and building pipeline from zero Energized by field sales: walking into venues and meeting operators face to face Some evidence of leadership: you've mentored reps, led a pod, trained new hires, or built process others adopted (formal management experience is a plus, not a requirement) Experience selling into hospitality and food service is a strong plus: restaurant tech, POS and payments, packaging, or F&B distribution Genuine affinity for independent operators; you care about the businesses you sell to, because our customers can tell the difference A consultative seller with strong communication and relationship-building instincts Organized, self-directed, and motivated by targets Comfortable in a CRM (HubSpot or similar) Excited by ambiguity and ownership; you want to build, not inherit Based in the New York City area and authorized to work in the United States Compensation & Benefits Base salary: $80,000 to $120,000, depending on experience Uncapped commission, with first-year on-target earnings of $140,000 to 180,000 and no ceiling beyond that Equity in a fast-scaling international business Health insurance 401(k) 25 days of paid time off plus US public holidays, plus your birthday off Direct line to the founders and a defined path to leading the US sales team How We Hire We move fast and respect your time. Intro call with a founder, a deep-dive on your sales approach and track record, a short field exercise where you pitch us as if we were an operator, and a final conversation with both founders. Start to offer in about two weeks. Brand Your is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. #J-18808-Ljbffr Brand Your