Social Strategist

Social Strategist

Company description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview

As a Social Strategist, you will:

• Own the social strategy and day-to-day execution across specific large-scale brand channels, ensuring all content and engagement ladders up to broader business and campaign objectives
• Serve as the eyes and ears of a large-scale brand, maintaining a constant pulse on culture, social trends, and platform moments and proactively bringing forward strategic opportunities for the brand to show up in relevant, timely ways
• Synthesize social listening data, community sentiment, and cultural conversation into clear insights and recommendations for the client and cross-functional teams
• Develop and present strategic social POVs to client team, confidently representing the agency's thinking and point of view
• Lead influencer strategy and identification for large-scale brand, driving influencer campaigns from partner selection through talent execution and performance reporting
• Serve as a key client-facing contact for influencer/social strategy across the IAT, proactively communicating opportunities and strategic recommendations

Responsibilities

Day-to-day, your role includes:

• Partnering closely with creative, media, and strategy teams across the IAT to align on social-first ideas and ensure seamless, integrated campaign execution for large-scale client
• Leading client communications and status touchpoints, including presenting social strategy, campaign recaps, and proactive cultural opportunities to the client team in a fast-paced, always-on environment
• Native scrolling daily across platforms, mining cultural moments and social trends to pitch proactive opportunities, UGC activations, and agile content ideas relevant to the client

Qualifications

We're looking for strong, impactful experience, which typically includes:

• A four-year degree
• 2-4 years of experience in social strategy, with a strong portfolio demonstrating strategic thinking, platform fluency, and client-facing work
• Working knowledge of social platforms (Facebook, X, Instagram, LinkedIn, TikTok, etc.) and their respective ad manager tools
• Experience working within an Integrated Agency Team (IAT) model, with comfort navigating cross-functional collaboration across disciplines and agency partners
• Proven influencer marketing experience, including end-to-end management of large-scale influencer campaigns across macro, mid-tier, and micro talent tiers
• Proficiency with social monitoring and listening tools (notably Sprout Social, Synthesio, or similar)

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $66,120 - $91,350 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.