AVP Corporate Reputation & External Communications

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference:

The AVP, Corporate Reputation & External Communications leads HealthEquity's external communications strategy and corporate reputation efforts.

This role shapes how HealthEquity shows up in national conversations around healthcare affordability, consumer finance, and benefits innovation. This leader will operate as a player-coach setting the vision for external communications while also rolling up their sleeves to secure meaningful media coverage, develop compelling narratives and guide executive visibility.

The ideal candidate is a self-starter with strong executive presence, a clear point of view and a proven ability to build momentum through earned media and strategic storytelling.

What you'll be doing:

Shape and Elevate HealthEquity's External Narrative

Lead strategy that defines how HealthEquity participates in national conversations around healthcare affordability and consumer finance.
• Develop compelling narratives that highlight HealthEquity's impact and leadership in the healthcare ecosystem.
• Ensure message discipline and consistency across all external spokespersons and channels.
• Position HealthEquity executives as trusted voices on healthcare affordability and consumer financial empowerment.
• Prepare leaders for media interviews, speaking engagements, and high-visibility public moments.
• Strengthen the company's presence in national policy and industry conversations.

Build a High-Impact Earned Media Engine

• Lead a proactive earned media strategy that generates consistent coverage in top-tier business, healthcare, and financial media.
• Establish an editorial cadence for proactive storytelling, announcements, and executive visibility opportunities.
• Build and maintain relationships with key journalists, editors, and industry voices.

Lead External Agency Partnerships

• Oversee and manage PR agency partners as an extension of the HealthEquity communications team.
• Establish performance expectations and measurable outcomes for agency work.
• Ensure agency support advances HealthEquity's strategic communications priorities.

Measure and Optimize Communications Impact

• Establish metrics that evaluate the effectiveness of external communications.
• Translate earned media outcomes into insights that demonstrate business value.
• Continuously refine communications strategies based on analytics and media performance.

What you will need to be successful:

• 15+ years of experience in public relations or external affairs
• Demonstrated success leading high-impact earned media programs
• Proven ability to secure top-tier national media coverage
• Experience managing corporate reputation and thought leadership initiatives
• Exceptional storytelling, writing and editorial judgment
• Ability to operate with high autonomy, sound judgment and strategic clarity
• Experience managing external communications agencies

Success in the role will contribute to:

• Increased share of voice in national media conversations
• Strong executive visibility in healthcare and financial policy discussions
• Clear, consistent external narratives that reinforce HealthEquity's reputation
• Earned media programs that demonstrate measurable impact

What makes you exceptional:

• You are a strategic communicator who understands how narrative shapes reputation.
• You translate complex issues into compelling stories that resonate with media, policymakers, and the public.
• You are equally comfortable advising executives and pitching reporters on deadline.
• You combine strategic thinking with a bias for execution.
• You bring confidence, curiosity, and the ability to build momentum through storytelling.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education& tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity's immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.