Global Digital Marketing Specialist

Global Digital Marketing StrategistWe are seeking a detail-oriented, data-informed, and digitally fluent Global Digital Marketing Strategist to drive marketing initiatives that promote building safety and code compliance worldwide. This role offers a unique blend of digital marketing, analytics, content development, and global program coordination, making it ideal for a motivated professional looking to grow their expertise in modern marketing practices and emerging technologies in a fast-paced environment.Essential Functions:Execute revenue and lead-generating initiatives across different geographic marketsCreate high-quality marketing content, including email campaigns, press releases, advertisements and promotional materials, ensuring accuracy, brand consistency, and attention to detailDevelop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communicationsGenerate qualified leads from industry tradeshows and eventsApply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagementMonitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysisSecondary Functions:Monitor industry trends, competitive activity, and emerging technologiesBuild relationships with industry partners, agencies, and industry associationsSupport core US-based programs (Reports, Listings, Acceptance Criteria)Requirements:Essential Skills and Education/Experience:Bachelor's Degree in Marketing, Communications, Business, or a related field preferred3-5 years of experience in digital marketing, coordination, or program managementWorking knowledge of Google Analytics and digital performance metricsSolid understanding of SEO, AEO, website management, and digital best practicesExperience with CRM and marketing automation platforms such as HubSpot or SalesforceFamiliarity with or strong interest in AI applications for marketingStrong organizational, project coordination, and time management skillsComfortable working across teams, time zones, and culturesCurious about technology, data, and continuous improvementBuilding industry or B2B experience preferredPhysical Requirements:Ability to sit for extended periods while working at a computer or deskOccasional standing, walking, and reaching to access files or office suppliesManual dexterity for typing, filing, and handling office equipmentAbility to lift and carry up to 20 pounds occasionally (e.g., office supplies, documents)Visual acuity to read printed and digital materialsAuditory ability to communicate effectively in person and over the phoneMay need to climb stairs in multi-level office buildingAbility to travel up to 10% annuallyEnvironmental Conditions:Indoor and Outdoor EnvironmentMust be able to work in standard office environment with artificial lighting and climate control