Paid Search Manager
Mason Interactive
Position: Manager, Paid Search Company: Mason Interactive Location: Brooklyn, NY (Hybrid – Up to 3 days/week in office) Job Overview Mason Interactive is seeking a Paid Search Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor or Associate Director of Paid Search, you'll drive performance through innovative, data-driven strategies that deliver real results for our clients. Key Responsibilities Own Campaign Operations: Manage daily paid search activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs. Execute Strategic Plans: Translate media strategies into effective paid search campaigns. Balance performance goals with budget constraints through smart targeting, bidding, and optimization. Master Platform Expertise: Maintain deep knowledge of search platforms (Google Ads, Microsoft Advertising), stay current on features and policies, and drive innovation. Collaborate Across Teams: Partner with Client Services, SEO, and Analytics to integrate paid search into broader strategies. Communicate needs clearly and respond promptly to requests. Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations. Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily. Qualifications Minimum 3 years of experience in digital marketing/agency setting with paid search campaign management. Minimum 2 years of direct client account management/ownership experience. Proficiency in Google Ads, Microsoft Advertising, and keyword research tools (Google Keyword Planner, SEMRush). Strong analytical skills with ability to evaluate marketing metrics and make data-driven decisions. Excellent organizational skills to manage multiple projects and teams effectively. Preferred Certifications in Google Ads, Google Analytics, and other relevant platforms. Experience supporting and training marketing team members. Proven track record of growing client accounts and achieving marketing objectives. 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