DTC Sales Specialist

Job Description:

Barnett Vineyards is a family-owned and operated luxury winery perched atop Spring Mountain in Napa Valley. Founded in 1983 by Fiona and Hal Barnett, the estate has spent more than four decades crafting world-class, mountain-grown wines, with Cabernet Sauvignon at its core alongside a collection of acclaimed single-vineyard varietals. From its founding, Barnett Vineyards has remained dedicated to exceptional quality, thoughtful craftsmanship, and genuine hospitality.

Primary Responsibilities
• Deliver personalized tasting experiences while educating guests on our wines, vineyards, and winemaking philosophy.
• Cultivate strong relationships with guests and members through personalized hospitality and service.
• Drive wine sales and wine club memberships through confident, service-focused recommendations.
• Process wine purchases, memberships, reservations, and customer information accurately through POS and CRM systems.
• Respond professionally to guest inquiries by phone and email, assisting with reservations, orders, and membership questions.
• Maintain tasting areas to the highest standards and assist with opening, closing, and daily operations.
• Support winery events, inventory counts, and other hospitality and administrative projects as needed.

Qualifications
• 3+ years of experience in luxury hospitality, winery sales, or premium customer service.
• Passion for wine and delivering exceptional guest experiences.
• Proven ability to build relationships and achieve sales goals.
• Strong communication, organization, and attention to detail.
• Working knowledge of wine, viticulture, and winemaking. (WSET & Sommelier accreditation is a plus.)
• Proficiency with CRM/POS systems and Microsoft Office.
• Availability to work Wednesday through Sunday.
• Valid driver's license and reliable transportation.
• Ability to carry over 40lbs.

What We're Looking For
We're looking for someone who is personable, polished, and self-motivated with a genuine passion for hospitality. The ideal candidate enjoys connecting with people, thrives in a team environment, and takes pride in creating experiences that inspire long-term customer relationships.

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