LaCroix Sparkling Water Influencer Specialist

Position OverviewLaCroix is seeking an organized creative and highly motivated Influencer Specialistto support and execute our growing influencer and creator marketing programs. This role will help identify and build relationships with creators who authentically align with the LaCroix brand while managing influencer outreach product seeding events partnerships and ongoing campaign is a highly hands-on role that requires frequent travel to support LaCroix events influencer experiences activations and other brand initiatives across the country. Candidates should be comfortable traveling regularly sometimes for multiple days at a time and being on-site to support programs from setup through ideal candidate is highly organized understands social media and creator culture has a strong eye for identifying emerging talent and trends and is comfortable managing multiple programs at once in a fast-paced environment. This person should be equally comfortable building relationships with creators and their teams as managing the details behind the scenes to ensure programs execute Were Looking ForWere looking for someone who genuinely understands social media and creator culture and knows that a strong influencer program is about more than follower count. This person should have strong instincts for identifying creators who feel right for LaCroix be comfortable building genuine relationships and be extremely organized when it comes to right candidate is proactive resourceful and willing to jump in wherever needed. They should be excited about being on the ground at events meeting and hosting creators traveling to support programs and finding new opportunities for LaCroix to show up authentically within culture and creator ResponsibilitiesIdentify research and vet influencers and creators who align with LaCroixs brand target consumer and marketing day-to-day influencer outreach communication follow-up and relationship and continuously grow LaCroixs influencer and creator network across key markets and influencer product seeding programs from creator selection and outreach through shipping tracking and the execution of paid and organic influencer campaigns including creator communication deliverables timelines and content influencer invitations and communication for LaCroix events concerts festivals activations and other brand event logistics for participating creators including RSVPs guest information transportation details schedules deliverables and post-event frequently to support LaCroix influencer programs events and brand activations and other experiential initiatives in markets across the as an on-site LaCroix representative during influencer events and activations ensuring creators are supported and the overall experience is executed with on-site event setup influencer check-in gifting product and merchandise coordination content capture needs and other event influencer content to ensure it aligns with campaign requirements brand standards and agreed-upon creator content social posts mentions and earned exposure generated through influencer programs and product organized influencer databases outreach lists campaign trackers and program weekly and campaign-level reporting including outreach responses confirmed participation content generated reach impressions engagement and other key performance social platforms daily to identify emerging creators cultural moments trends and potential opportunities for closely with the Social Media team to identify opportunities to amplify influencer content across LaCroix-owned with internal Marketing Creative Legal and Operations teams to ensure programs are executed accurately and on with influencer agreements content usage rights campaign requirements and other administrative special influencer partnerships talent relationships and brand collaborations as manage influencer program budgets invoices and degree in Marketing Communications Public Relations or a related field preferred.34 years of experience in influencer marketing social media public relations digital marketing or a related understanding of Instagram TikTok and the broader creator and social media identifying vetting and communicating with influencers and written and verbal communication skills with the ability to represent the LaCroix brand organizational skills and attention to to manage multiple projects deadlines and creator relationships working in a fast-moving environment where priorities and timelines may shift understanding of social media metrics and influencer campaign supporting events experiential marketing or creator activations is a be willing and able to travel frequently which may include weekends evenings and multi-day events dependingon the program calendar. Travel is a significant and essential component of this working on-site at large-scale events festivals and other fast-paced brand activations.

Required Experience:

IC