Business Banking - Field Engagement Marketing Strategy Lead - Vice President

Business Banking Field Engagement Marketing Strategy Lead

Chase for Business helps business owners start, grow, and manage their businesses by connecting them to solutions, tools, and educational resources that support them financially and operationally.

The Business Banking Loyalty Generation Marketing team develops and executes customer engagement strategies across the customer lifecyclefrom onboarding new clients to engaging and supporting tenured clients. The team creates marketing and educational materials that connect small business customers to relevant products and features at the right time and supports their progress throughout their business journey.

As a Business Banking Field Engagement Marketing Strategy Lead, you will equip Business Banking field teams with field-ready marketing materials, tools, and resources that enable strong, consistent conversations with small business owners in local markets. You will partner with field leadership, marketing, product, and risk stakeholders to develop compliant, on-brand content that supports acquisition, deepening, and retention efforts.

You will bring strong curiosity and a structured approach to learning products and understanding banker and small business owner needs, translating insights into clear messaging and effective field enablement. You will also leverage approved, compliant AI-enabled workflows to accelerate drafting and versioning, supported by appropriate human review and required governance.

Job Responsibilities

• Own the thought leadership content strategy, including messaging architecture, storytelling frameworks, and content standards that enable clear, consistent field conversations and drive engagement.
• Create marketing materials aligned to business objectives and local market needs, including custom presentations, leave-behind materials, and one-pagers.
• Drive the enhancement roadmap for sales enablement tools in partnership with key stakeholders, coordinating ongoing content updates and improving findability, usability, and adoption of marketing collateral.
• Apply approved AI-enabled workflows to accelerate drafting, versioning, and creative development, ensuring human review and adherence to required standards.
• Manage vendor and agency relationships supporting content development and production needs, ensuring quality, timeliness, and strong creative output.
• Partner with risk and compliance to secure required reviews and approvals while maintaining a disciplined iteration cadence.

Required Qualifications, Capabilities, and Skills

• Bachelor's degree required; degree in communications, marketing, business, or a related field preferred.
• 5+ years of experience in marketing or a related field.
• Strong written, verbal, and presentation skills, with the ability to communicate clearly to senior business leaders.
• Demonstrated project management capability, including planning, execution, and delivery against timelines.
• High attention to detail and strong quality standards for messaging, content, and execution.
• Proficiency with Adobe and Microsoft Office.

Preferred Qualifications, Capabilities, and Skills

• Financial services experience and/or exposure to product marketing.
• Interest in emerging tools, new content formats, and improved ways to enable the field.
• Experience supporting banker-facing communications across financial products and services, with a practical understanding of regulated marketing and distribution considerations.
• Demonstrated ability to anticipate and mitigate risk in a marketing delivery context.
• Experience leading and coordinating cross-functional teams to deliver shared outcomes.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions all while ranking first in customer satisfaction. Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.