Assistant Store Manager - Soho Flagship

ASSISTANT STORE MANAGER

NEW YORK CITY FLAGSHIP | IMMEDIATE START

The best stores aren't built by one person. They're built by two.

A globally celebrated, female-founded fashion brand — with a devoted following, an iconic aesthetic, and serious cultural momentum — is opening its New York City flagship. And behind every exceptional Store Manager is an ASM who makes the whole thing possible.

This is not a supporting role. This is a leadership role. You are the other half of the equation — the person who holds the standard when the SM is pulled away, who develops the team in the day-to-day, who reads the floor with a commercial eye and knows exactly what to do about it. You are not waiting to be a Store Manager. You are already thinking like one.

If you are a driven, experienced retail leader who takes genuine ownership, builds real team culture, and understands that the details of a shift are just as important as the vision behind it — we want to meet you.

This Isn't a Deputy Role. It's a Co-Authorship.

You and the Store Manager build this store together. The culture, the performance, the customer experience, the team — all of it is shared ownership. When the SM is in the building, you are their most valuable strategic partner. When they're not, you are the Store Manager. There is no in-between.

Who You Are

The leader who makes the whole store better.

• A Floor Leader, Not a Floor Supervisor — There's a difference between someone who manages a shift and someone who elevates it. You are the latter. You set the pace, you model the standard, and your energy is the one the team calibrates to.

• A Developer of People — You take genuine satisfaction in watching someone on your team get better. You coach in real time, you give feedback that lands, and you create the kind of environment where people actually want to improve.

• Commercially Sharp — You understand the numbers that drive your store's performance and you know which behaviours on the floor move them. Conversion, UPT, AUR, ATV — these aren't metrics you report on. They're metrics you act on.

• Operationally Accountable — You run a tight ship. Schedules, inventory, loss prevention, cash handling, compliance — these are done correctly on your watch because you understand that operational discipline is what protects the customer experience.

• Ambitious in the Right Way — You want to be a Store Manager. But you're not rushing past this role to get there. You understand that the best preparation for running a store is doing this job exceptionally well.

What You'll Own

A role with genuine leadership responsibility.

Team Development — The growth of this team runs through you. Partner with the Store Manager to recruit, onboard, and develop Associates and Keyholders who are as passionate about the brand as you are. Coach on the floor — not in a back office, not on a form, but in the moment, in real time, where it counts. Identify your strongest performers and push them further. Identify your developing team members and meet them where they are.

Floor Leadership — You hold the standard on every shift. Lead the floor with full authority on your shifts — setting the pace, maintaining the culture, and making the kind of real-time decisions that keep the store performing and the experience elevated. When you're on, the store doesn't miss a beat.

Client Experience — You set the example others follow. Deliver the brand's signature high-touch experience personally, and ensure every member of the team is delivering it too. Step in on complex client interactions, difficult moments, or any situation where the experience needs a senior hand. Be the person the team looks to and the customer trusts.

Sales Performance — You drive the number, not just report it. Own individual and shift-level sales performance. Partner with the SM on weekly and monthly targets — understanding what's ahead, what's behind, and exactly what the team needs to do to close the gap. Coach conversion in real time. Celebrate the wins loudly. Address the misses quickly and constructively.

Visual Standards — The floor reflects the brand. Always. Execute and maintain the brand's visual merchandising standards across every shift. Bring your own eye to product presentation, and proactively ensure the floor looks the way it should at 10am and at 6pm equally. Share client and selling insights that inform how the store is merchandised.

Operations — The back-of-house is your responsibility too. Support stock management, transfers, inventory accuracy, and all operational procedures with the same care you give the sales floor. Manage scheduling support, labour awareness, and compliance adherence. Run the behind-the-scenes with the same standard as the front.

What We're Looking For

• 3+ years of retail experience with at least 1–2 years in an Assistant Store Manager, Senior Keyholder, or equivalent leadership role — you've led teams, owned shifts, and been accountable for store performance before

• A proven record of developing people — associates who worked under you are better retail professionals for it

• Strong commercial awareness — you understand KPIs, know how to move them, and take personal accountability for your store's results

• Experience in luxury, premium, or contemporary fashion retail — the environment is elevated and the experience must reflect that on every shift

• Operational fluency across the full scope of store management: scheduling, inventory, loss prevention, cash handling, POS, and compliance

• Familiarity with Shopify POS is a plus — comfort learning new systems is non-negotiable

• Full flexibility across weekends, evenings, and key trading periods — this is a flagship and the role reflects that

• A genuine, visible passion for fashion, styling, and the customer experience — this role attracts people who would be shopping here if they weren't running it

Why You'll Love It

Built for people who are serious about where this takes them.

• Competitive Compensation — A salary that reflects the genuine leadership responsibility of this role. This is not a Keyholder rate with a different title.

• Monthly Wardrobe Allowance — A generous monthly allowance to wear the brand you're representing. Looking the part is part of the role — we make it easy.

• Employee Discount — Meaningful employee pricing on a collection you'll genuinely want to own. The kind of discount that makes this feel like a privilege, not a perk.

• A Direct Path to Store Manager — ASMs who perform here are first in line as this brand's US retail footprint expands. This is not a ceiling — it's a launchpad.

Ready to Apply?

The right person isn't browsing. They're applying.

Send us your resume. Applications are reviewed on a rolling basis — shortlisted candidates will be contacted directly. Start date is immediate.

The strongest teams are diverse teams. Applicants from all backgrounds are warmly encouraged to apply — especially those who share a passion for intentional fashion, elevated retail, and exceptional leadership.

Start Date: Immediate
Rate: $26 - $32
Location: New York City
Employment Type: Full-Time