BUSINESS ANALYST

Business Analyst

We are looking for a seasoned Pharma Marketing Techno-Functional Domain Expert to support a West Coast-based pharmaceutical client. This is a senior-level role requiring deep expertise in:

• Life sciences marketing data
• HCP analytics
• Enterprise data platforms

The ideal candidate understands how the US pharma marketing ecosystem works from a data perspective and can support business needs across HCP360 and the Marketing Data Hub.

Required Skills:

• ESQL
• Data Platform Administration

Responsibilities:

• Own end-to-end data enablement for pharma marketing programs, including:
• Ingestion
• Normalization
• Delivery of Patient-Level Data (PLD)
• Define data standards and governance for aggregate-level marketing datasets sourced from US-based vendors
• Serve as Subject Matter Expert for HCP360, including:
• Onboarding
• Data integration
• Business consumption layers
• Support Marketing Data Hub architecture, data flows, and capability roadmap
• Map HCP engagement signals from media vendors to unified HCP profiles
• Translate business requirements into technical data specifications
• Partner with analytics teams on:
• Marketing attribution
• Reach
• Frequency reporting

Vendor Ecosystem Knowledge (Required):

Candidates must have hands-on experience working with aggregate-level marketing data from US-based pharma marketing vendors including:

• DeepIntent
• Medscape
• Client
• IQVIA
• Veeva Systems
• Symphony Health

Required Qualifications:

• 10+ years in pharma/life sciences marketing data, analytics, or commercial operations
• Deep understanding of Patient-Level Data (PLD) including:
• Sourcing
• Privacy
• Safe harbor
• Downstream analytics usage
• Working knowledge of aggregate marketing media data, including:
• Impressions
• Reach
• Frequency
• NPI-level engagement
• Experience with Marketing Data Hub or similar enterprise marketing data platforms
• Proficiency with:
• SQL
• Data modeling
• ETL pipelines (for pharma marketing data)
• Experience with HCP master data, including:
• NPI
• Specialty
• Affiliation
• Prescribing behavior
• Familiarity with cloud data platforms (e.g., Databricks, AWS)
• Knowledge of pharma compliance requirements:
• HIPAA
• NAI guidelines
• Data use agreements

Preferred Qualifications:

• Prior experience with HCP360 implementations
• Exposure to identity resolution in pharma, including:
• NPI matching
• HCP deduplication
• Familiarity with:
• Closed-Loop Marketing (CLM)
• Rep digital integration
• Experience working in Agile SAFe delivery models

Certifications Required:

• Microsoft Certified: Azure Data Fundamentals