Manager of Annual Giving - Digital Giving

Reports To: Assistant Vice President of Annual and Digital Giving

FLSA Status: Exempt (Salary)

Travel Required: Yes

Hybrid: Yes

Position Summary

Reporting to the Assistant Vice President of Annual and Digital Giving, the Manager of Annual Giving - Digital Giving leads the execution of GBFB's digital fundraising channels, with a primary focus on peer-to-peer fundraising, email, social media, and paid digital campaigns. This role works closely with the Manager of Annual Giving - Direct Response and Director of Annual & Digital Giving Operations to drive awareness, engagement, and revenue in support of GBFB's mission to end hunger.

Role & Responsibilities

• Lead the planning, execution, and optimization of peer-to-peer (P2P) fundraising campaigns.
  • Collaborate with the Events, Corporate & Foundation Relations and Advancement Operations and Systems teams to integrate P2P fundraising into broader organizational campaigns and events.
  • Manage campaign setup, timelines, assets, and donor experience across digital platforms.
  • Monitor performance and analyze results to drive continuous improvement in participation, engagement, and revenue
  • Respond to and manage donor phone and email inquiries, providing support and guidance related to P2P fundraising pages and donor experience.
• Execute fundraising email communication strategies in partnership with the Director of Annual & Digital Giving Operations.
  • Build, segment, code, and deploy emails to support digital giving campaigns and organizational priorities.
  • Collaborate with External Affairs and other internal teams to source and develop compelling email content.
  • Track and report on email performance metrics to optimize engagement and fundraising outcomes.
  • Along with the Manager of Annual Giving - Direct Response, manage a fundraising communications calendar.
• Support and execute digital giving strategies across organic and paid social media channels to increase awareness, engagement, and donations.
  • Plan, write, and adapt fundraising-focused social content in collaboration with External Affairs team members.
  • Partner with the Director of Annual & Digital Giving Operations and agency partners on paid social campaigns to drive revenue.
  • Monitor social performance and share insights to improve fundraising and engagement results.
  • Support the development and execution of paid digital fundraising campaigns, including paid social, search (SEM), display, and other digital advertising efforts.
  • Coordinate with external agencies and internal stakeholders to ensure campaigns are aligned with fundraising goals and messaging.
  • Work with Advancement Operations and Systems and GBFB's direct response contractor to track performance and assist with reporting and optimization of paid digital initiatives.
• Collaborate with the External Affairs team to ensure website content, landing pages, and donation pages support digital giving goals.
• All other duties as assigned.

Skills & Qualifications

• Bachelor's degree in marketing, communications, design, digital marketing, or related field.
• 5-7 years' experience in digital marketing or fundraising and proven success developing and executing successful digital strategies through website, email, and social media.
• Advanced HTML, Google Analytics, email marketing software and website content management systems are required.
• Proficiency with graphic design tools like Adobe Creative Suite, Canva and Office 365 suite is required.
• Experience with Salesforce, Pardot and GoFundMePro is a plus.
• Exceptional organizational and project management skills, with the ability to influence without direct oversight or management.
• Ability to set clear objectives and manage multiple and changing priorities.
• Ability to manage complex projects and programs.
• Excellent written and verbal communication skills.
• Experience with content writing, brand voice, and digital fundraising best practices. Ability to build and foster relationships across business functions.
• Genuine appreciation of GBFB's mission and the ability to communicate it.
• Demonstrates the required digital competencies that result in the effective usage of the full range of digital technologies at GBFB.

Physical Demands


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office environment.
• Ability to sit for up to 3 hours at a time.
• Ability to lift up to 25 pounds with or without assistance.
• Ability the use of hands for simple grasping and fine manipulations.
• Ability to travel based on business needs.

Work Location

Hybrid: This role follows a hybrid schedule working in accordance with GBFB's hybrid work policy on the team's designated days. This schedule is subject to change based on the organization's mission to end hunger.

Affirmative Action/EEO Statement:

GBFB provides equal employment opportunities to all Team Members and applicants for employment without regard to race, creed, color, religion, national origin, citizenship status, gender, sexual orientation, marital status, age, disability, handicap, genetic information, protected veteran status or any other characteristic protected by applicable federal, state, and local laws. This applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training.

No Team Member or applicant will be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged in or may engage in any of the following: (1) filing a complaint of employment discrimination; (2) assisting or participating in an investigation, compliance review, hearing, or any other activity related to the administration of any federal, state or local law requiring equal opportunity; (3) opposing any act or practice made unlawful by any federal, state or local law requiring equal opportunity; or (4) exercising any other right protected by any federal, state or local law requiring equal opportunity.