Director of Annual Giving Operations

Reports To: Assistant Vice President of Annual and Digital Giving

FLSA Status: Exempt (Salary)

Travel Required: Yes

Hybrid: Yes

Position Summary:

Under the direction of the Assistant Vice President of Annual and Digital Giving, the Director of Annual Giving Operation s provides strategic leadership for GBFB's annual and digital fundraising efforts. The Director leads the execution of multi-year and annual giving strategies that drive donor acquisition, retention, and revenue growth across direct mail, digital fundraising, email, and social media.

This role oversees major fundraising campaigns-including Hunger Free Holidays, Spring for Meals, Growing Healthy Futures, and other priority initiatives. The Director is responsible for helping to achieve annual direct and digital fundraising revenue goals; managing external vendors and media partners; overseeing budgets and performance reporting; and ensuring the effective use of analytics, CRM systems (Salesforce), and email marketing technologies.

The Director plays a key operations role in strengthening and scaling GBFB's Annual & Digital Giving function in partnership with the Assistant Vice President of Annual and Digital Giving.

Roles & Responsibilities:

• Fundraising Strategy & Revenue Leadership
  • Lead the execution of integrated, multi-channel fundraising strategies that drive donor acquisition, retention, reactivation, and growth.
  • Own the strategy and performance of GBFB's annual direct and digital fundraising programs, including steady-state appeals and major seasonal campaigns.
  • Establish and manage annual and multi-year fundraising plans, revenue projections, production calendars, and testing roadmaps.
  • Develop, monitor, and report on fundraising KPIs, including response rates, conversion, retention, average gift, lifetime value, and ROI.
  • Stay current on direct response fundraising best practices and lead benchmarking efforts to ensure GBFB remains competitive and innovative.
• Annual & Digital Giving Team Leadership
  • Support the Assistant Vice President of Annual & Digital Giving in restructuring and strengthening the Annual & Digital Giving team.
  • Build the Annual & Digital Giving function by assisting the AVP of Annual and Digital Giving with hiring and onboarding two specialized fundraising roles:
  • A digital revenue role focused on paid digital fundraising, social media, email, and crowdfunding.
  • A direct response role focused on growing revenue from new and existing donors through print and select digital channels.
  • Create a unified fundraising vision with clearly defined responsibilities, workflows, shared goals, and integrated planning to ensure both roles work collaboratively to maximize revenue and donor loyalty.
• Campaign Development & Execution
  • Support all aspects of campaign execution, including segmentation, ask strategies, creative development, media planning, landing pages, appeal codes, and performance measurement.
  • Manage day-to-day relationships with direct response vendors, media partners, and creative agencies to ensure fundraising goals are met or exceeded.
• Donor Acquisition, Retention & Experience
  • Lead strategies to grow and sustain GBFB's annual donor file, with a strong focus on retention, upgrade, and reactivation.
  • Partner with Advancement team members to ensure a cohesive donor journey across solicitation, stewardship, and recognition touchpoints and continuously evaluate and improve the donor experience across print and digital channels.
  • Support systems and processes that enable frontline fundraisers and partners to leverage direct response face-to-face and other direct donor engagement efforts.
• Email, Digital Fundraising & Data Optimization
  • Help refine email fundraising and stewardship framework using segmentation, prospect scoring, personalization, and testing to increase response and retention.
  • Expand CRM integration and marketing automation to improve performance insights, streamline workflows, and increase fundraising efficiency.
  • Ensure consistent, actionable performance reporting across digital fundraising channels.
• Budget, Operations & Infrastructure
  • Manage fundraising-related marketing budgets, including direct mail, digital advertising, and email to ensure strong ROI and fiscal accountability.
  • Oversee forecasting, reforecasting, and budget allocation in partnership with the AVP of Annual and Digital Giving.
  • Conduct RFPs and manage vendor contracts in accordance with GBFB policies.
  • Lead the development and maintenance of SOPs for key fundraising processes.
  • Provide training to team members on fundraising systems, CRM usage, budget management, and performance tracking.
• Collaboration & Organizational Leadership
  • Lead copywriting and editing for fundraising appeals across email, direct mail, and donor-facing collateral.
• All other duties as assigned.

Skills and Qualifications:

• Bachelor's degree in marketing, fundraising, communications, or a related field required, advanced degrees or certifications a plus.
• 10+ years of direct response fundraising and fundraising marketing experience, preferably in a nonprofit environment.
• Demonstrated success leading multi-channel fundraising programs with measurable revenue growth.
• Proven experience building and managing fundraising teams and external vendor partnerships.
• Strong fundraising copywriting and storytelling skills across print and digital channels.
• Deep experience with CRM systems (Salesforce preferred), email platforms, digital fundraising tools, and analytics.
• Highly analytical, results-oriented, and comfortable using data to drive fundraising decisions.
• Exceptional project management and organizational skills.
• Ability to collaborate and influence across departments and present to senior leadership.
• Strong commitment to GBFB's mission and values.
• Demonstrates the required digital competencies that result in the effective usage of the full range of digital technologies at GBFB.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to work in an office environment.
• Ability to sit for up to 3 hours at a time.
• Ability to lift up to 25 pounds with or without assistance.
• Ability the use of hands for simple grasping and fine manipulations.
• Ability to travel based on business needs.

Work Location:

• Hybrid: This role follows a hybrid schedule working in accordance with GBFB's hybrid work policy on the team's designated days. This schedule is subject to change based on the organization's mission to end hunger.

Affirmative Action/EEO Statement:

GBFB provides equal employment opportunities to all Team Members and applicants for employment without regard to race, creed, color, religion, national origin, citizenship status, gender, sexual orientation, marital status, age, disability, handicap, genetic information, protected veteran status or any other characteristic protected by applicable federal, state, and local laws. This applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, benefits, and training.

No Team Member or applicant will be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged in or may engage in any of the following: (1) filing a complaint of employment discrimination; (2) assisting or participating in an investigation, compliance review, hearing, or any other activity related to the administration of any federal, state or local law requiring equal opportunity; (3) opposing any act or practice made unlawful by any federal, state or local law requiring equal opportunity; or (4) exercising any other right protected by any federal, state or local law requiring equal opportunity.