Marketing Analyst
TradeJobsWorkforce
Marketing Analyst Job Duties Provides actionable overall market and customer insights to address key strategic questions. Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools. Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience. Analyzes A/B and multi-variate tests, communicate results and provide recommendations. Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments. Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data. #J-18808-Ljbffr
Vacancy posted 2 days ago
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