Communications Manager

Communications Manager

Under the direction of the Chief Communications Officer, the Communications Manager supports the planning, coordination, and execution of Root Center for Advanced Recovery's communications, marketing, branding, and public relations initiatives. This position plays a key role in advancing the organization's mission by developing compelling content, managing communication channels, supporting media and community relations, and ensuring consistent messaging across the organization.

The Communications Manager serves as a collaborative partner to departments across the organization, translating complex clinical and organizational information into clear, engaging communications for patients, employees, community partners, donors, and the public. This position is responsible for day-to-day communications operations while assisting the Chief Communications Officer with strategic initiatives that strengthen Root Center's reputation, visibility, and community impact.

Pay: $55,000.00 $70,000.00

Actual pay will be determined based on several factors. These may include education, work experience and in some instances, certifications. We strive for market alignment and internal equity with our colleagues' pay.

Position Responsibilities and Expectations

Essential Functions

• Assist the Chief Communications Officer in implementing organization-wide communications and marketing strategies that support Root Center's strategic priorities.
• Manage the organization's day-to-day communications activities, ensuring consistent messaging and brand standards across all platforms.
• Develop, write, edit, and publish content for digital and print communications, including newsletters, press releases, website content, blogs, email campaigns, brochures, annual reports, and marketing collateral.
• Lead the organization's social media strategy, including content creation, scheduling, community engagement, advertising campaigns, analytics, and performance reporting.
• Coordinate and execute internal communications to keep employees informed and engaged through announcements, newsletters, leadership communications, and organizational updates.
• Assist with media relations by drafting press releases, responding to media inquiries, coordinating interviews, and maintaining relationships with local and regional media outlets.
• Collaborate with clinical, operations, development, human resources, and leadership teams to support organizational initiatives through effective communication plans.
• Coordinate marketing and communications support for community events, educational programs, fundraising initiatives, and organizational campaigns.
• Manage the production of photography, video, graphic design, and other creative assets that support organizational objectives and align with brand standards.
• Monitor website content and coordinate updates to ensure information remains accurate, accessible, and current.
• Track and analyze communications and marketing performance using analytics tools, providing recommendations to improve engagement and effectiveness.
• Assist in protecting and strengthening Root Center's brand identity by ensuring consistent messaging, tone, and visual standards across all communications.
• Stay current on communications, healthcare marketing, behavioral health, and social media trends, incorporating best practices into organizational communications.
• Perform other duties as assigned by the Chief Communications Officer.

Expectations

• Demonstrate exceptional written, verbal, and interpersonal communication skills.
• Exercise sound judgment when handling confidential or sensitive organizational information.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Demonstrate creativity, initiative, attention to detail, and strong organizational skills.
• Build collaborative relationships across departments and effectively manage competing priorities.
• Represent Root Center professionally with employees, patients, community partners, media representatives, and external stakeholders.
• Maintain a commitment to Root Center's mission of providing compassionate, evidence-based treatment for substance use and mental health disorders.

Minimum Qualification Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, English, or a related field required.
• Three to five years of progressively responsible experience in communications, marketing, public relations, or a related field preferred.
• Excellent writing, editing, proofreading, and storytelling skills across multiple communication channels.
• Experience managing organizational social media platforms and digital marketing campaigns.
• Knowledge of branding, content strategy, media relations, internal communications, and project management.
• Proficiency with Microsoft Office Suite, Canva, Adobe Creative Suite (including Premiere Pro preferred), WordPress or website content management systems, email marketing platforms, social media management platforms (e.g., Sprout Social), and Google Analytics.
• Photography, videography, and graphic design experience preferred.
• Experience in healthcare, nonprofit, behavioral health, or human services organizations preferred.
• Demonstrated ability to maintain confidentiality, exercise discretion, and communicate effectively with diverse audiences.
• Passion for Root Center's mission and commitment to reducing stigma through effective communication and community engagement.

COMPENSATION & BENEFITS

For all benefit eligible employees, we offer a prestigious employment package that includes competitive compensation plus a comprehensive array of benefits including:

• Work Life Balance- Flexibility: Great work life balance with clinics closed on Sundays. No current on-call responsibilities. Time off including PTO (4 weeks), three (3) Paid training days and thirteen (13) paid holidays, including your birthday! 35 hour work week and so much more!
• Health Insurance & Dental Insurance- with flexible employee contribution options depending upon chosen plan.
• Voluntary Vision Insurance
• Life Insurance and AD&D 100% paid by Root Center for Advanced Recovery
• Short-Term Disability 100% paid by Root Center for Advanced Recovery
• 403(b) Retirement Plan with a 5% employer match after 6 months of employment and an additional 5% employer contribution after 1 year of employment.
• $2000 provided annually for tuition, license reimbursement, certifications or other educational activities, including 3 paid training days for educational activities and conferences; an additional $1000 available for counselors seeking outside supervision hours when such can not be provided in the organization internally.
• Annual bonus eligible based on agency performance
• Root Center has approved sites for the following NHSC Loan Repayment Programs: The Loan Repayment Program, Students to Service Loan Repayment Program, Rural Community Loan Repayment Program and Substance Use Disorder Workforce Loan Repayment Program.

EEO Statement:

Root Center is committed to hiring and retaining a diverse workforce. Root considers applicants for employment without regard to, and does not discriminate on the basis of, an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Root Center discriminate on the basis of sexual orientation or gender identity or expression.

Root Center for Advanced Recovery (a trade name of the Hartford Dispensary)