Lifecycle Marketing Analyst (Email)
SGA
Software Guidance & Assistance, Inc., (SGA), is searching for a Lifecycle Marketing Analyst (Email) for a 2-month contract assignment with one of our premier SaaS clients in San Jose, CA. This is a hybrid role with 2 days per week onsite.
Responsibilities:- Own email performance & incrementality across onboarding, engagement, winback
- Design/read experiments (A/B, holdouts) to prove causal impact
- Hands-on analysis (SQL/Python) → clear, decision-ready insights
- Build trusted reporting and metric definitions for email
- Partner with email marketers to turn learnings into results
- Email lifecycle analytics expertise (onboarding, engagement, winback)
- Experimentation & statistics: A/B testing, holdouts, incrementality, causal readouts
- Hands-on analytics: SQL required; Python/R preferred
- Reporting & BI: build trusted dashboards, metric definitions, performance views
- Marketing insight → decision storytelling: clear, concise, outcome-oriented
- Strong partnership mindset with email marketers; ownership of results
- Experience with adjacent lifecycle channels (push/in-app/SMS) and marketing platforms
- Education: Bachelors or Masters in Math, Engineering or other relevant fields
Vacancy posted 2 days ago
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