Marketing Specialist

Marketing Specialist

Greenberg Traurig (GT), a global law firm with locations around the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Marketing Specialist located in our Phoenix office.

We are seeking a professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent written and oral communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be a hybrid role with an expectation of four days in office in our Phoenix office of global law firm Greenberg Traurig LLP.

Position Summary

The Marketing Specialist will support a variety of legal marketing, business development and communication initiatives focused on advancing the firm's brand within the Phoenix market. The position works directly with the firm's Director of Marketing and Business Development and a variety of related professionals.

Key Responsibilities

• Works directly with office leadership, attorneys, directors and managers to strategically drive the firm's marketing goals in the Phoenix market.
• Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs and understands the market, office initiatives and representations of key clients.
• Organizes and hosts client-facing and community events including the preparation of conference/webinar materials. Works with a team to manage all aspects of events including concept and agenda development with attorneys invitation, coordination with venue, among other event duties. Evaluates return on investment before and after each event and closely manages budget.
• Handles directory submissions including Chambers and others.
• Strategizes with shareholders on responses to RFPs and proposals including analyzing market research, prospective clients and business sectors, in coordination with practice and office professionals. Drafts responses and prepares presentations, as necessary.
• Helps prepare data for nominations, media surveys and reports.
• Writes, edits and distributes marketing materials, newsletters, conference materials, client updates, website content and other client communications.
• Makes recommendations for and supports office sponsorships, memberships and event attendance at client and community events in order to increase the visibility and influence of the firm in the Phoenix market.
• Works with the firmwide marketing team as it relates to client-facing and internal marketing materials for Phoenix, including attorney biographies, practice area description updates, experience tracking news and activities data, press releases, website content, etc.
• Imparts knowledge of the Phoenix market including the business community and key charitable and civic organizations.
• Assists with and manages a variety of short and long-term projects and attorney requests.

Qualifications

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently
• Strong prioritization, problem solving, and time management skills
• High attention to detail with excellent multi-tasking and organizational skills
• Strong interpersonal and communication skills, both written and oral, including solid composition, research, and editing skills
• Flexibility and adaptability in a fast-paced work environment that works well under pressure
• Tech-savvy problem solver, with the ability to quickly learn new systems and tools
• Strong research judgment and ability to synthesize information accurately and efficiently

Education & Prior Experience

• Bachelor's degree required
• Four to six years of relevant experience in marketing or business development
• Experience at a law firm or other professional services firm is preferred

Technology

• High proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required
• Demonstrates a basic understanding of artificial intelligence (AI), including core capabilities, limitations, and importance of data privacy, accuracy, verification, and ethical considerations within a professional services environment, and willingness to grow knowledge of AI platforms
• Proactive approach to learning and adapting to emerging AI and related technologies and contributes to a culture of innovation

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual's race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.