Product Marketing Manager

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you will play a highly strategic and hands‑on leadership role, shaping how customer insights translate into end‑to‑end marketing strategy and execution. You will not only define go‑to‑market approaches, but also operationalize scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams. This role is ideal for a leader who is equally comfortable setting strategy, building systems, and diving into ambiguity — someone who can prioritize across competing demands, influence without authority, and drive forward progress with the right level of leadership visibility. What You’ll Do Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long‑term value. Connect end‑to‑end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints. Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities. Lead End‑to‑End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs. Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency. Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams. Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence. Drive Cross‑Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution. Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress. What We’re Looking For 7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments. Proven ability to translate customer data and insights into end‑to‑end marketing strategies that drive measurable business outcomes. Track record of influencing cross‑functional teams and driving alignment across complex organizations. Strong prioritization skills across multiple stakeholders and demands. Experience building scalable systems or frameworks for marketing execution.Proven ability to influence cross‑functional teams. Comfort operating in ambiguity with a proactive mindset. Strong executive presence and ability to manage up effectively. Highly analytical with strong communication and storytelling skills. Pay Grade - M Equity Grade - 8 Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job‑related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.) USA base pay range (CA, WA, NY, NJ, CT) per year: $180,000 - $230,000 USA base pay range (all other U.S. states) per year: $160,000 - $210,000 LI-Remote Affirm is proud to be a remote‑first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned affirm office. A limited number of roles remain office‑based due to the nature of their job responsibilities. Benefits We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include: Health care coverage - affirm covers all premiums for all levels of coverage for you and your dependents Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge ESPP - An employee stock purchase plan enabling you to buy shares of affirm at a discount We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process. [For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, affirm will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr