B2B Product Specialist II - Shopify & Launch Leadership

About This Role As a Product Specialist II, B2B, you will own the strategy, execution, and performance of REP’s B2B online product experience for assigned categories or products. You will lead new product introductions (NPI), complex B2B projects (B2B Portal), and B2B site initiatives – driving timelines, coordinating cross‑functional teams, and ensuring successful outcomes for commercial customers including commercial gyms, strength and conditioning facilities, military, government, first responders, education, hospitality, and corporate wellness accounts. This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, catalog/company‑pricing configuration in Shopify B2B, and optimization roadmaps to improve account conversion, quote‑to‑order velocity, and the overall B2B customer experience. Essential Functions Advanced B2B Content Creation: Elevate the quality and impact of product content published on REP’s B2B e‑commerce site – including spec sheets, commercial use‑cases, warranty/lead‑time information, freight details, and bulk‑purchase guidance – while ensuring alignment with brand standards and B2B selling best practices. Strategic Collaboration: Strengthen collaboration with cross‑functional teams – including Sales, Account Managers, Product Development, Engineering, Customer Support, and Operations – to drive enhanced content creation and dissemination strategies across REP’s B2B channels. Subject Matter Expertise: Deepen expertise in assigned commercial product categories, becoming the go‑to resource for insights, trends, and recommendations that drive B2B product performance, account satisfaction, and repeat purchase behavior. Advanced Data Analysis and Reporting: Utilize advanced analytics tools and techniques to analyze and interpret B2B e‑commerce data – including account‑level conversion, quote‑to‑order rates, average order value, account expansion, and customer lifetime value – extracting actionable insights to inform decision‑making and optimize B2B product performance. Strategic Planning and Execution: Contribute to strategic planning initiatives for B2B product launches, B2B site optimization, and commercial marketing campaigns, ensuring alignment with overarching business goals and the needs of B2B buyers. Project Leadership and Website Development: Lead projects related to B2B website development and serve as an expert in Shopify B2B (companies, catalogs, customer‑specific pricing, quote workflows), overseeing the implementation of innovative solutions and ensuring seamless execution. Qualifications Ability to read, analyze, interpret, and effectively present information and answer questions on B2B e‑commerce findings to both internal stakeholders (Sales, leadership) and commercial customers. Ability to define problems, collect data, establish facts, and draw valid conclusions in a B2B environment with longer sales cycles and multi‑stakeholder buying groups. Proficiency in adding, subtracting, multiplying, and dividing in all units of measure using whole numbers, common fractions, and decimals. Capable of computing rates, ratios, and percentages, and of creating and interpreting bar graphs. Skilled in calculating figures and amounts such as discounts, tiered/contract pricing, freight, and percentages. Proficiency in Shopify B2B, related Shopify apps, Excel, PowerPoint, Word, and Monday. Proven track record of analyzing and interpreting data to provide actionable insights for improving B2B product performance. Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms with a focus on B2B e‑commerce metrics. Hands‑on experience with Shopify B2B (companies, catalogs, customer‑specific pricing, quotes) and/or other B2B e‑commerce platforms. Strong quantitative and qualitative analysis skills with the ability to extract meaningful trends and patterns from large datasets in the context of B2B e‑commerce. Experience in collaborating with cross‑functional teams including Sales, Account Management, creative teams, product development, and supply teams. Solid understanding of B2B buyer behavior, multi‑stakeholder purchasing, market trends, and the competitive landscape in the commercial fitness equipment space. Knowledge of key performance indicators (KPIs) related to B2B e‑commerce, such as account‑level conversion rate, quote‑to‑order rate, average order value, account expansion/repeat purchase rate, and customer lifetime value. Excellent communication skills with the ability to present data findings in a clear and understandable manner to both technical and non‑technical audiences. Proficiency in Microsoft Excel and other relevant data analysis tools. Detail‑oriented mindset with a focus on accuracy and precision in B2B data reporting, contract/tiered pricing, and website page management. Bachelor’s degree (B.A.) from four‑year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience. B2B/commercial experience preferred. Core Competencies Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. Resourcefulness – Securing and deploying resources effectively and efficiently. Collaborates – Building partnerships and working collaboratively with others – especially Sales and Account Management – to meet shared objectives. Self‑Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels. Cross‑functional – Ability to collaborate effectively with cross‑functional teams, including Sales, Account Management, brand, product development, customer service, and operations. Think like a customer – Ability to analyze and interpret B2B buyer behavior and help create a customer‑centric online B2B purchasing experience. Analytical – Ability to review and interpret data and provide actionable recommendations for improving B2B product performance and enhancing the overall B2B e‑commerce experience. Benefits Compensation base range: $60,000–80,000 annually plus bonus potential Medical, Dental, Vision (Competitive Benefits Packages Available) Health Savings Account (HSA) with employer contributions Flexible Spending Account (FSA) options LTD/STD, Life and AD&D (100% premiums covered by REP) 401(k) and Roth options with employer match up to 4% Employee Assistance Program (EAP) 4 weeks of PTO accrued during your first year 48 hours of sick leave annually 7 paid company holidays with an additional floating holiday Paid parental leave after 6 months of employment Birthday – paid day off Unique bonus structure that rewards exceptional individual performance as well as company‑wide performance Full access to employee gym Employee discount on REP equipment and apparel Daily snacks and drinks provided by REP (for onsite employees) ‘Fitness’ casual attire Company and team building events Professional growth and development within the organization LIFE‑WORK balance Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 100 pounds assisted. Specific vision abilities required by this job include close vision and distance vision. Equal Employment Opportunity REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. #J-18808-Ljbffr REP Fitness