Senior Product & Customer Marketing Manager

Role Description

As Senior Product & Customer Marketing Manager, you will own how gaiia tells its story: to the market, to prospects, and to the customers we already have. Your primary goal is to create content and programs that drive pipeline by making gaiia visible, credible, and compelling to the buyers we want to win. You'll work closely with Product, Sales, and Customer Success to translate what we build into content that resonates and converts. This role is ideal for someone who is equally comfortable developing a content strategy and shipping a case study themselves, because you'll be doing both. You will report directly to our Head of Growth.

What you're going to do

• Content Creation
  • Own gaiia's content engine: thought leadership articles, buyer guides, industry reports, blog posts, and other content that earns attention and generates leads.
  • Produce customer case studies and success stories that demonstrate real-world ROI and support the sales process.
  • Plan and host webinars, virtual events, and online panels that build brand credibility and create pipeline.
• Product Marketing
  • Write and publish customer announcements, product update newsletters, and release communications that keep the market informed and engaged.
  • Own gaiia's core positioning, messaging, and ICP definition. Make sure every surface (website, decks, sales materials) tells a consistent, compelling story.
  • Drive go-to-market for new features and product launches: sequencing, messaging, internal enablement, and external communication.
  • Partner with Product on roadmap communication and ensure customer-facing messaging is always accurate and timely.
• Content Distribution & PR
  • Develop content distribution strategies across owned, earned, and paid channels to maximize reach and pipeline impact.
  • Own gaiia's PR function: manage media relationships, draft press releases, secure coverage in trade and industry publications, and respond to inbound press requests.
  • Identify and pursue speaking opportunities, award submissions, and analyst relationships that raise gaiia's profile.
• Sales Enablement
  • Create content Sales actually uses: one-pagers, pitch decks, persona guides, ROI frameworks, and talk tracks.
  • Run onboarding for new Sales hires on messaging, positioning, and competitive landscape.

Must-haves

• Describe the experience and attributes of the ideal candidate

Benefits

• Flexible 25-days of vacation.
• Stock Options Plan.
• Group Insurance.
• Telemedicine.
• Life Spending Account.
• GRSP.
• Flexible working hours & all-remote work.