Senior Lifecycle Marketing Manager

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us! We are looking to add a Senior Lifecycle Marketing Manager to our team! LOCATION: Remote US Travel: 15% REPORTS TO: VP of Strategic Marketing & Growth PAY: $140 K -$150K + 15% Bonus Role Overview: The Senior Lifecycle Marketing Manager plays a critical role in driving customer retention, repeat visit frequency, and lifetime value across Destination Pet’s portfolio through targeted, data-driven lifecycle campaigns. This rolespans strategy and execution,workingclosely with Marketing,Operations, andAnalyticsto design, execute, andoptimizecustomer communications acrossoutboundchannels.This position reports toMichelle McPherson,VPof Strategic Marketing & Growth.

CORE RESPONSIBILITES:

Strategy & Planning Own end-to-end lifecyclemarketingstrategyacross the customer journey(acquisition, onboarding, retention, win-back, cross-sell) Develop and prioritize a testing roadmapacross email, SMS, and push channels aligned to business goals (i.e.repeat visit frequency, multi-service cross-sell) Translate broader marketingobjectivesinto channel-specificand audience-specific campaign plans across a multi-brand, multi-location Segmentation & Audience Strategy Design andmaintaincustomer segmentation frameworks (lifecycle stage, pet ownership status, tenure, product/plan enrollment, location/market density tier) Build and manage mutually exclusive test cohorts for A/B and multivariate testing, ensuring statistically sound sample sizing across markets of varying density Partner with data/analytics teams to define and refine audience models (i.e.new pet parent identification, at-risk/churn signals, high-LTV multi-pet households) Own suppression logic and list hygiene (current customers, do-not-mail, recently lapsed) to ensure campaign targeting accuracy Campaign Executionand Channel Management Build, QA, and deploy multi-channel lifecycle campaigns (email, SMS, etc.) including trigger-based/automated journeys (welcome series, onboarding, renewal reminders, win-back) Manage campaign calendar and cadence across ~160 brands/locations, balancing centralized efficiency with local market relevance Platform and Data Management Serve as primary owner/administrator ofBraze,the marketing automation platform Ensure email deliverability best practices aremaintained, including domain authentication protocols (SPF, DKIM, DMARC, BIMI) and sender reputation monitoring Manage data governance and customer data hygiene across systems to supportaccuratesegmentation and personalization Testing, Measurement & Reporting Design and execute A/B and multivariate tests with clear, single-variable hypotheses to isolate what drives performance Define and track core lifecycle KPIs Build recurring performance reporting and leadership-ready summaries, translating testing results into business-relevant recommendations Maintain a test-and-learn repository documentingwhat’sbeen tested, results, and next-step recommendations Cross-Functional Collaboration Partner with marketing,creative,operations, and legal teams to ensure lifecycle campaigns align with brand standards, compliance requirements, and location-level operational realities Act as a lifecycle marketing subject-matter expert and mentor

REQUIREMENTS:

Education & Experience: 10+ years in lifecycle/CRM/retention marketing, ideally in multi-location, franchise, or portfolio-brandenvironments Strongrevenue and growth orientation Strong grasp of email deliverability fundamentals and authentication standards Proven experience designing and analyzing A/B/multivariate tests with statistical rigor Hands-on experience withmarketing automation tools, specificallyBrazeand Segment Operational empathy and partnership mindset Comfortable working across bothacentralized strategy and decentralized, location-level execution Strong execution and follow-through

PERKS:

Health, vision, dental, long & short-term disability, and Life insurance A Startup mentality company with stable funding 401k match Pet Care discounts Flexible Time Off Opportunity to grow your career with a network of like-minded professionals Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applications. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team. At Destination Pet, we’re all about creating a workplace that’s bursting with diversity and inclusivity. We don’t play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we’re throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack? #J-18808-Ljbffr Destination Pet, LLC