Regional Marketing & Communications Lead - North America

About Cimbali Group

Cimbali Group is a global leader in professional coffee equipment and solutions for the out-of-home coffee industry. With more than 100 years of Italian heritage, the Group designs, develops, and manufactures professional coffee machines and grinders, combining innovation, technology, reliability, and distinctive design.

The Group’s portfolio includes four internationally recognized brands — La Cimbali, Faema, Casadio, and Slayer — each with a strong identity and positioning within the professional coffee market.

Role Overview

The Regional Marketing & Communications Lead will lead and execute operational marketing activities across North America for the Group’s four brands.

The role is responsible for adapting global marketing strategies and guidelines to the North American market, supporting the sales organization and commercial partners, and strengthening brand visibility through digital marketing, communications, events, and local activations.

This is a hands-on role requiring strong organization, autonomy, and close collaboration with HQ, the North American sales team, distributors, roasters, customers, and other key partners.

Key Responsibilities

• Execute the annual marketing plan for North America across La Cimbali, Faema, Casadio, and Slayer, in line with Group guidelines and local business needs.
• Develop and coordinate local marketing content, campaigns, communications, social media, and promotional materials.
• Plan and coordinate trade shows, events, showroom activities, and brand activations, managing suppliers, logistics, materials, and on-site execution.
• Support distributors, roasters, key accounts, and the sales team with marketing tools, presentations, campaigns, and commercial initiatives.
• Develop and deliver product, brand, and marketing training sessions for distributors, sales teams, customers, partners, and other relevant stakeholders.
• Support the development of training materials and presentations, ensuring consistent product knowledge, brand positioning, and messaging across the North American market.
• Coordinate with HQ and external agencies on PR, creative, digital, and communication activities.
• Act as the main marketing point of contact between the North American market and HQ.

Qualifications & Experience

• 3–5 years of experience in operational, trade, or B2B marketing.
• Experience in events, trade shows, content creation, and marketing materials.
• Experience delivering training, workshops, or product presentations is strongly preferred.
• Strong presentation and communication skills, with the ability to engage different audiences, from sales teams and distributors to customers and coffee professionals.
• Strong organizational and project management skills, with a hands-on and proactive approach.
• Ability to work independently while collaborating effectively with international and cross-functional teams.
• Experience in the coffee, foodservice, hospitality, or professional equipment industry is a plus.
• Willingness to travel across North America for events, training, and business activities.

Compensation Package

• Base Salary: USD 85,000–95,000 per year
• Performance Bonus: Based on achievement of individual and territory objectives
• 401(k): Retirement plan with company contribution
• Health Insurance: Comprehensive health insurance coverage