Marketing Automation Specialist

Job Summary: Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns. Job Description: Key Responsibilities: Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results Support senior team members building the architecture of automated campaigns Analyze data and make recommendations to improve data flow efficiency Contribute to best practices for building campaigns Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions Qualifications: Minimum Qualifications: Bachelor’s degree in marketing, Business, or related field with at least 2 years of experience with marketing automation tools, data analytics, or related field Preferred Qualifications: Experience using Marketing Automation tools Experience with Email Marketing Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.) Experience with Data Management Experience in customer relationship management tools, including reporting and field management Ability to effectively transmit, receive, and accurately interpret ideas through various mediums Ability to work with a variety of individuals and groups in a constructive and collaborative manner Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems Ability to process information with high levels of accuracy Ability to accurately analyze situations and reach productive decisions based on informed judgment Ability to develop and track challenging goals that support business strategies This position is not eligible for employment-based sponsorship. Compensation: Factors which may affect starting pay within this range may include skills, education,experience, geography, and other qualifications of the successful candidate. This position may beeligible forannual bonus and incentives based on profitability or volumes in accordance with the terms of theCompany’s bonusand incentive plans, as applicable and in effect from time to time. The Company offers the following benefits for full-time positions, subject to applicableeligibility requirements, as may be in effect from time to time: medical benefit, dental benefit, visionbenefit,401(k) retirement plan, life insurance, short-term and long-term disability coverage, paid time offcommensuratewith tenure (includes vacation and sick time), two weeks of paid parental leave, and six paid holidaysannually. Education: Bachelors: Marketing (Required), Bachelors: Business Communications (Required) Work Experience: Data Analysis, Marketing Job Opening ID: 00629491 Marketing Automation Specialist (Open) This job description has been designed to indicate the general nature and level of work performed byemployees within this classification. It is not designed to contain or be interpreted as a comprehensiveinventory of all duties, responsibilities and qualifications required of employees assigned to this job.To perform this job successfully, an individual must be able to perform each essential dutysatisfactorily. The requirements are representative of the knowledge, skill, and/or ability required.Reasonable accommodations may be made to enable individuals with disabilities to perform the essentialfunctions.J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equalemployment opportunity without regard to race, color, religion, sex, sexual orientation, genderidentity, national origin, age, persons with disabilities, protected veterans or other bases byapplicable law. About Us Better benefits, clear career paths and a people-first culture, because we are Driven for You. Headquartered in Northwest Arkansas, J.B. Hunt is a dominant force in transportation and logistics,offering exciting career opportunities both at corporate and at field locations across the country.There are a variety of job types that support our business, so no matter your passion, J.B. Hunt istheplace to jumpstart your career. Why J.B. Hunt? J.B. Hunt is a leading transportation and logistics company for one simple reason – our people. Thecareer possibilities and benefits of working at J.B. Hunt are endless. From competitive salary andbenefits packages, to defined career paths and growth opportunities, we take care of our people andtakegreat pride in our efforts to build and sustain an inclusive workplace for all employees. What are we looking for? J.B. Hunt welcomes high-energy, forward-thinking people of all backgrounds and experience levels tojoinour team. We offer full-time, entry level, professional and management opportunities across alldepartments. Whether you are fresh out of school or bring years of industry experience, a role atJ.B. Hunt could take your career to the next level. #J-18808-Ljbffr J.B. Hunt Transport Services, Inc.