Regional Head of Events, US
PEI Group
About The Role
OurEvents business is in the middle of a strategic transformation. We are movingfrom a legacy model of standalone events to an interconnected portfolio of converged and co-located conferences, known as Fewer, Bigger, Better (FBB), to improve the member experience and create proprietary flows of data from ourcustomers.
We havecreated the new role of Regional Head of Events (RHE) to lead this change inthe US. Reporting to the Global Head of Events, you will manage the in-regionAssociate Directors (ADs) and producers, own the regional events strategy andreport on the consolidated performance of US events. You will work in personwith regional teams as much as practical and collaborate closely with teamsacross PEI.
Successin your first year means consolidating US events into the 2027 calendar withstronger commercial results over fewer event days, mapping regionalopportunities with ADs and producers, and shaping the three-year plan for ourevents and communities business. Where you bring one, you will also keep aglobal event portfolio in the first instance.
Responsibilities:
- Implement a strategy forfewer, larger, more impactful events, aligned with ARR, FBB and marketinggoals.
- Set, monitor and report eventobjectives and KPIs that drive the commercial goals of regionalportfolios.
- Build and lead ahigh-performing regional team of producers with deep sector expertise andstandardized logistics, working closely with ADs and regional heads ofoperations.
- Create a multi-year eventcalendar that balances global and regional needs, attracts attendees,members and sponsors, and is mapped against regional competitor events.
- Identify regional targetaudiences and tailor event content and experiences with ADs to drive newbusiness and member satisfaction.
- Foster a culture ofinnovation to continually improve events and drive growth.
- Produce and develop an eventportfolio as determined by the business.
EventPortfolio Management
- Ensure ADs introduceinnovative event formats and experiences to stay ahead of industry trendsand attract larger audiences.
- Work with ADs to inspiremarket-leading event concepts and agendas.
- Optimize the portfolio withADs by prioritizing high-impact events and cutting or adapting lowperformers.
- Raise event standards tojustify premium pricing and strengthen brand reputation.
- Ensure ADs and producerssupport proprietary data flows from customers back to the business.
DelegateAcquisition and Revenue Growth
- Work with ADs, marketing andsales on targeted, regionally appropriate campaigns that attract moretarget customers.
- Support effective regionalmarketing channels, including email, social media, content marketing andpaid advertising.
- Use regional partnerships andcollaborations to cross-promote memberships and extend reach.
Revenue,Financial and Budget Management
- Identify regionally specificrevenue streams, such as value-added services, sponsorships andpartnerships, especially those proven in other regions.
- Analyze key metrics (growth,retention, revenue) with ADs to measure program and event performance.
- Use data and analytics toinform decisions and optimize the membership program.
- Develop and manage eventbudgets with ADs and regional operations heads to keep deliverycost-effective and limit fixed costs.
- Track and analyze event spendto find savings and optimize budgets.
Team leadership and development - Build and lead ahigh-performing events team and support ADs across production andlogistics.
- Develop career pathways toattract, retain and grow top talent.
- Encourage continuousimprovement and knowledge sharing across the team.
Data, Innovation and Technology
- Use regional data andanalytics to measure event performance, spot trends and inform futureplanning.
- Ensure accurate and timelydata capture.
- Track key metrics such asattendance, engagement, lead generation and ROI.
- Keep up to date with thelatest event technology trends and tools.
- Work with Product Leadershipto use technology to improve the customer experience and streamline eventoperations.
RiskManagement
- Identify and mitigate risksto successful event delivery, including maintaining a market map of the regional competitive landscape.
- Develop robust contingencyplans for unforeseen circumstances.
- Ensure compliance with allrelevant regional regulations and safety standards.
About You
Essential
- At least five years of commercial conference production experience
- At least five years ofspeaker recruitment experience
Desirable
- Experience in a financialservices or private equity conference role
Personal Attributes
- Fast learner with a passionfor networking, personable and proactive across teams
- Self-motivated andresults-driven, able to work independently and take responsibility
- Innovative, able to lead fromthe front
- Comfortable with highvisibility and senior stakeholder attention
- Resilient under pressure,meeting key deadlines across competing priorities
- Diplomatic, persuasivecommunicator who gets the right initiatives prioritized
- Takes pride in their work andconstantly strives to improve
- Ambitious and goal-focused,keen to grow their career in a high-growth business
About Us
PEI Group is the leading global provider of business intelligence, data, analytics, and events for private markets professionals.
Through meticulously sourced data, deep analytical expertise, and a trusted journalistic heritage, PEI delivers vital intelligence to sharpen the decision-making of more than 30,000 investors, asset managers, and service providers.
With over two decades of strong growth, PEI operates across ten asset classes including private equity, private credit, private real estate, and private infrastructure, through our portfolio of premium research platforms, membership networks, and global events.
Our 500-strong team operating from six offices, equips private market professionals with the relationships, opportunities, and critical market insights they need to navigate evolving markets and achieve stronger investment outcomes.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
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